As COVID-19 continues to put a damper on social engagements, stay-at-homers are finding the cost for their TV services slowly inching higher, with word that the popular live over the top (OTT) streaming service YouTube TV is raising its rates by $15 per month.

The news announced on the virtual multichannel video providers’ blog, follows another price hike this week by AT&T, which raised its fee to new subscribers to its DirecTV and AT&T TV services.

The streaming video giant said it has hiked the fee $15 per month to $65 for newcomers and starting next month existing subs get to share the misery as well, when they see the increase in the next billing cycle, beginning July 30th.

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Since its launch in 2017, the Alphabet (Google)-owned live over-the-top (OTT) streaming TV service — YouTube TV — has been one of the more popular cord-cutters’ services of its kind, offering a large library of channels at a relative bargain compared to traditional cable and satellite TV services.

YouTube TV is one of the largest and most popular subscription live OTT services, behind a slate of more than 80 channels of programming.

YouTube stated in a blog on its web site that the increase is the result of a recent program licensing deal with ViacomCBS which added BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1 to the YouTube TV program guide.

“We don’t take these decisions lightly, and realize how hard this is for our members,” the post said. “That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”

The price for YouTube TV now stands as one of the more expensive Live OTT services, topping rival services Hulu with Live TV (currently at $55 per month for about 65 channels) and Sling TV (at $30 a month for the 50-channel Blue service tier).

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By Greg Tarr

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