Yankees fans celebrating the start of baseball season today might be happy to know that the team-operated YES regional sports network is now available to stream directly from a dedicated app without the need to subscribe to a full-blown local pay-TV package.

That means cord-cutters and others living in the New York City area without access to the regional sports network channel through their cable, telco or satellite pay-TV provider or TV service plan can sign up for the YES app directly through their smart TV or streaming device for a relatively small month to month fee.

The YES App is accessible exclusively on the Web at www.watchyesnetwork.com and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung connected TVs.

The YES Network carries a slate of Yankees games throughout the season that are often not available elsewhere as well as games of the NBA’s Brooklyn Nets and the WNBA’s New York Liberty. The channel also provides a lineup of sports features, movies, and sport talk and news.

Those New York area viewers who sign up by April 30th can take advantage of an introductory offer of $19.99 per month or ($199.99 for a full year). The introductory rate runs through the end of 2023. After that the regular rate of $24.99 per month (or $239.99 annually) will apply.

The offer is similar to the app that has been offered since last year by the team’s cross-town rival regional sports network SNY, run by the Mets. But that RSN app is not yet available without a supporting multi-channel pay-TV service subscription.

YES’ regional coverage territory includes New York State, Connecticut, northeastern Pennsylvania and north and central New Jersey.

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Until the direct-to-consumer option went live Wednesday, YES was only available via pay-TV servicing the New York market including: Altice USA’s Optimum, Charter Spectrum, Verizon Fios TV, Comcast Xfinity, DirecTV and DirecTV Stream, and others.

The YES service will remain available for those subscribers to stream through their pay-TV service’s RSN app as well as on their cable/satellite TV channel slate.

“We are pleased to introduce a direct subscription option,” Jon D. Litner, CEO of the YES Network, stated in an announcement on the YES Network website. “For more than 20 years, YES has provided fans with a best-in-class sports viewing experience. Fans continue to tune in to and engage with YES in record numbers for the most in-depth and most innovative coverage of our teams and our other award-winning programming. With this new direct-to- consumer offering, we are broadening our reach by making YES available to more fans in our regional footprint than ever before.”

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By Greg Tarr

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