A new value-priced line of 4K Ultra HD LED-LCDTVs launched this week under the Westinghouse brand on Best Buy.com.

The complete 2015 line will include six models in the 85- ($6,999.99), 75- ($3,999), 65- ($1,299), 55- ($799.99), 50- ($699), and 42-inch ($499) screen sizes, Westinghouse Electronics said.

The first of the 4K models – the 85-inch, model WE85NC4210 (pictured at top) and 55-inch (WE55UC4200) — are available now through the retail web site. They offer 4K UHD LED LCD panels with native refresh rates of 120Hz and 60Hz, respectively.

More on the Westinghouse 4K Ultra HDTVs after the jump:

The Westinghouse brand is now licensed for televisions in North America by giant Chinese electronics manufacturer TongFang Global, which also produces TVs under the Seiki Digital and Element brands in the United States. Products under the license are marketed here by a sales company called Westinghouse Electronics, which is using some of the same executives who had marketed Westinghouse televisions for the former licensee – Westinghouse Digital.

The company is also offering an assortment of low-priced models in 1080p and 720p resolution levels through the retailer’s site.

Brett Hunt, Westinghouse Electronics marketing manager, told HD Guru that in addition to Best Buy.com, Target will be “adding a few” of the new 4K Ultra HDTV models shortly.

Hunt said the new 4K UHD sets all conform to the Consumer Electronics Association’s criteria for 4K Ultra HD Connected status, including: 3840x2160p native resolution; built-in upscaling of non-4K UHD content; HEVC/H.265 content decoding; inclusion of an HDMI 2.0/HDCP 2.2 input supporting native 4K content from external devices such as forthcoming Ultra HD Blu-ray players; built-in Wi-Fi connectivity and a smart TV platform.

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The TVs can also be operated by a downloadable smart phone remote.

Hunt said Westinghouse Electronics is working to add the official CEA “4K Ultra HDTV Connected” logo now.

Hunt told us the Westinghouse 4K Ultra HD models are “Netflix 4K Certified” and will support You Tube, Vudu, Pandora, Toon Goggles and a Weather App.

“We will be adding Amazon in the near future,” he said.

“Westinghouse knows upgrading to a new TV technology is a big commitment and is dedicated to providing the latest chipsets and technology currently available to its customers,” the company said in a statement. “Westinghouse Electronics continues to be a leader in new TV technology. Westinghouse is leading the way in the mass adoption of 4K UHD TVs with millennials and the middle class. We are committed to providing our customers with future proof products with a tier one feature set at a value price.”

The company is also marketing under the Westinghouse house brand a pair of true-4K desktop LED-LCD PC monitors with 4096×2160 pixel resolution in the 28- ($399 suggested retail) and 40-inch ($899) screen sizes. Both feature 12-bit color processing, DisplayPort 1.2, DVI, HDMI 2.0/HDCP2.2 and VGA inputs and will work as USB hubs.

Westinghouse is targeting the monitors at the design, architectural and financial services industries, said Hunt.

By Greg Tarr

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