TVs Top Black Friday Lists — Now Cyber Monday’s Here
This year’s Black Friday week has thus far generated significant sales increases for the consumer technology product sector, with televisions topping all other categories in unit volume, according to the Consumer Technology Association. Now it’s Cyber Monday and plenty of bargains remain.
Shawn DuBravac, CTA chief economist, said Sunday that sales over the Wednesday night, Thanksgiving Day and the traditional Black Friday period were in line with the firm’s September forecasts. This means that overall retail sales were up 38 percent, with technology products accounting for 25 percent of purchases. Also, online purchases are up 16 percent over last year, and purchases made via mobile devices are up 45 percent over 2015.
Collectively 135.9 million U.S. adults shopped during the week up from 125 million last year, and 76 percent shopped in a physical store.
Read more on CTA’s Holiday Tech sales and what’s hot for Cyber Monday with some key links to Amazon after the jump:
Technology products did well, according to DuBravac, with 25 percent of shoppers purchasing tech items, of which the top three items were: 1) TVs; 2) tablets; 3) smartphones, followed by electronic accessories, video game consoles, laptops/notebook PCs, headphones, DVD/Blu-ray players, Bluetooth speakers, and digital toys. Within the mix, strong interest was shown for digital assistants (i.e. — Amazon Echo, Google Home) and VR headsets.
All of this activity has taken away some of the traditional busy action for Cyber Monday, but not a lot, DuBravac assured.
“Some 20 percent of U.S. adults plan to shop on Cyber Monday, and that’s the largest percentage CTA has ever reported,” DuBravac emphasized.
As for TV sales over the Thanksgiving/Black Friday period, DuBravac said consumers were motivated by 4K Ultra HDTV, and aggressive price points, adding that it appeared that where consumers traditionally used the bargain-hunting period to purchase a primary television, this year showed consumers buying for multiple purposes from primary to secondary and even tertiary viewing rooms and applications.
To help you take advantage of some of the hottest television deals still available on Cyber Monday, we offer the following links to Amazon’s specials below. Any purchases you make via a link on HD Guru helps to keep us going. We appreciate any support you can give us.
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