Owners of FireTV devices will find they now have access to Roku’s, The Roku Channel app, on rival Amazon’s streaming TV platform, offering viewers access to a large library of free ad-supported TV programs and movies.

Roku announced the the update in a blog last week.

Users of Fire TV adapters and integrated Fire TV Edition television sets will The Roku Channel app through the Fire TV app store. They can also do a simple voice search using Alexa built into Fire TV devices or by searching via the search icon and entering “The Roku Channel.”

Fire TV users don’t need a Roku account to log in and begin using the app. Fire TV owners will be able to find and watch thousands of free, ad-supported movies and TV episodes, Roku said.

The Roku Channel also provides access to more than 115 live/linear channels, Kids & Family entertainment offering thousands of TV episodes and movies.

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“When we launched The Roku Channel in 2017, our goal was to deliver great, free entertainment to the masses,” wrote Rob Holmes in announcing the change. “Since then, we’ve continued to drive choice, value and simplicity to the millions of households tuning into The Roku Channel every day.”

Roku said that following Q2 2020, The Roku Channel was available to an estimated 43 million people.

“Today, we’re building on our commitment to make The Roku Channel even more accessible by expanding onto streaming devices such as Amazon Fire TV. We know how much customers crave free entertainment and we’re thrilled to bring The Roku Channel to even more households,” the statement said.

By Greg Tarr

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