TCL Uses CES To Showcase 8K `OD Zero’ Ultra-Thin MiniLED TV
TCL is using the start of CES 2022 to give a glimpse into plans for 2022 TVs, supporting audio components and mobile devices for the North American market.
This year TCL is broadening its assortment of full-array Mini-LED backlit quantum dot 4K and 8K televisions, advanced soundbars and TCL 30 Series smartphones.
Chris Larson, TCL senior VP, said the company will be looking “to maintain our hold as the number two selling brand of televisions in the U.S. With consumers looking to larger, sharper, more vibrant TV screens for entertainment, 2021 was a year of ground-breaking product introductions as we released the world’s largest TCL Roku TVs and the world’s first 8K TCL Roku TV to much acclaim,”
Larson said TCL this year will upgrade its entire lineup of televisions with Roku and Google TV in 2022, while continuing to offer larger screens in its “XL Collection” of 80-inch and larger displays, including the company’s new 98-inch quantum dot (QLED)-powered television, that recent went on sale at authorized TCL retailers for an $8,000 suggested retail price.
TCL is also driving its leadership role in Mini-LED backlight technology through the introduction of its third-generation of sets using the micro-meter sized LEDs delivering precise contrast with high and consistently smooth brightness. The latest evolution of this approach is found in TCL’s new flagship 85-inch 8K QLED X925pro TV that is based on its “OD Zero” Mini-LED backlight. The new advancement affords an ultra-thin profile, measuring under 10 millimeters.
TCL is also elevating the color reproduction of quantum dot-based wide color TVs, bringing more contrast with Mini-LED backlight technology and Contrast Control Zones along with more clarity with new HDR standard levels for 4K to 8K screens.
The company said it is also improving its television’s handling of smooth motion images through a partnership with Pixelworks to develop a new motion ecosystem called TrueCut Motion. This will be used in TCL’s high-performance TV models for the first time this year. The technology is described as “an end-to-end solution” bringing a new content delivery format and device certification program to assure “consistent filmmaker-approved output. “
TCL is also stepping up its video gaming capability by continuing to include an Auto Game Mode supporting Variable Refresh Rate (VRR), HGiG mode for HDR gaming performance, and 4K HDR in 120Hz frame rates stepping up this year with a 144Hz refresh rate.
Previously this capability was only available from select high-end gaming monitors that typically max out at a 32-inch screen size. TCL will bring this to high-performance bigger-screen TVs for greater impact this year.
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Best Selling Soundbars and 5.1 Surround Systems
In soundbars for 2022, TCL said its Alto soundbar line will add four additional models including two new Alto 7-Series and two new Alto 9-Series models. The Alto 7 models include a 3.1 and 5.1 channel soundbar, each with Master Sound Calibration allowing users to calibrate sound to fit the dynamics of the listening space. In addition, both models will support DTS:X to create a multi-dimensional sound, the ability to add additional speakers, eight pre-set and custom EQ Settings and will be Roku TV Ready for simple setup.
The two new premium Alto 9-Series soundbars will offer 5.1.2 and 7.1.4 channel surround sound with support for Dolby Atmos, DTS:X, DTS Play-Fi whole-home wireless audio, RayDanz, and Master Sound Calibration. Both models are also compatible with Dolby Vision pass-through and will support voice commands from Google Assistant, Apple Airplay, Alexa and Spotify.
TCL said the new Alto 7-Series and Alto 9-Series soundbars will be available in time for the 2022 holiday season at value price points to be announced later.
TCL also continues to advance its mobile device lineup with affordable, premium-quality products. The company said 2022 offerings will provide 5G connectivity. New exclusive U.S. models include the TCL 30 XE 5G and 30 V 5G. Both smartphones come with enhanced NXTVISION technology that delivers sharp images.
Several new tablets are also being showcased. This includes the TCL NXTPAPER 10s, which comes with a paper-like display with eye protection; the lightweight TCL TAB 8 4G, optimized for creativity and learn applications; and the TCL TAB 10L, optimized for entertainment and productivity.
TCL said it is also showing a trio of tablets designed with children in the TKEE series including the TKEE MINI, MID, and MAX.
TCL is also expanding its product range to laptops for the first time with the launch of the TCL BOOK 14 Go. The laptop features a slim, lightweight design with long battery life and LTE connection.
At CES, TCL will also introduce the next generation of its wearable display glasses, the TCL NXTWEAR AIR. It’s portable, light and slim, providing comfort and style for the wearer. The EXTWEAR AIR offers an exchangeable front lens and light body weight.
TCL also announced plans to launch the LINKHUB 5G router, designed to deliver high-quality 4G solutions, and the LINKZONE LTE Cat4 Mobile Wi-Fi compact personal mobile hotspot.
As for the company’s smart home plans, TCL North American home comfort offerings include smart air conditioning and advanced air purification from its Breeva Smart Air Purifiers, and just-announced smart robot cleaner. The new TCL Sweeva models feature suction and longer run times and can navigate any home using laser-guided intelligent systems, with real-time mapping. viewable directly through the TCL Home App.
TCL also added UV-C technology to allow simultaneous mopping and vacuuming capabilities. Additionally, the Sweeva lineup includes self-emptying dustbins and control via voice commands.
TCL said it now offers smart devices in almost every category, all using connectivity through the TCL Home Comfort App and TCL Home Console. The TCL Home App allows device control using just a smartphone. The TCL Home App offers the ability to set schedules, control devices remotely, and directly access customer support tools. TCL smart home devices can be linked with Alexa and Google Assistant directly through the TCL Home App to make voice control setup.
The new TCL Home Console is available on TCL televisions featuring Google TV. The TCL Home Console allows controlling TCL smart devices through the television screen. It includes a Quick Panel Display to check on device status, such as indoor air quality, without interrupting TV shows or having to put down the TV remote. TCL Home Console also features notifications for real-time updates on devices. TCL said that in the year ahead, toggle buttons will be added to the Quick Panel display for additional TV and home control functionality, allowing users to switch devices on or off while watch a favorite program.
TCL said that going forward, it plans to expand the smart appliance categories in North America to include smart refrigeration and smart laundry care for the first time later this year.
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By Greg Tarr
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