TCL is using its NFL sponsorship to kick off a two-part “Ultimate Gameday Upgrade” promotion including $1.5 million worth of the brand’s giant TVs to underscore using big screens TVs to create “game day greatness at home.”

TCL has tapped NFL host and interior-design celebrity Charissa Thompson as the figurehead of the big-screen promotion, which will involve two consumer-driven season-long campaigns.

As part of the Ultimate Gamday Updgrade promotion, each week of the season Thompson will announce a new in-game scenario to unlock more than $50,000 in big screen TVs.

Consumers can enter once a week, every week of the season, beginning this week for a chance to win a TCL TV, TCL announced. Enter to win here.

As part of the program, and to celebrate the inaugural Black Friday game (featuring the Miami Dolphins vs the New York Jets), the stakes will be raised to include a $1 million big screen giveaway for consumers that enter.

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“Starting September 25th, and as part of Thompson’s full-service interior design firm called House & Home, the `TCL Ultimate Room Makeover’ promotion will help consumers understand that big screens like TCL’s line of 98-inch TVs are not too large for standard living rooms. Consumers can send a photo of their home theater set ups and 10 lucky winners will be selected to receive a design makeover by Thompson, featuring a 98-inch TCL TV,” TCL’s announcement said.

Consumers can send in photos of their home theater set-ups and 10 winners will be selected to receive a design makeover by Thompson featuring a 98-inch TCL TV. The 10 winning interior designs will then be showcased across TCL’s social platforms “to illustrate that going bigger with your television is the perfect choice for any home,” the company said.

More details on the Ultimate Gameday Upgrade promotion can be found here.

The effort underscores the recent release of TCL’s 98-inch S5 TV that has a $4,999 suggested retail and is currently being offered at a special Back-to-Football price of $3,999, the company said.

Each of TCL’s 98-inch TV models feature performance levels for every kind of home theater, from the super large TCL S5, to 98-inch models featuring QLED color technology and premium mini-LED display technologies.

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By Greg Tarr

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