Hot on the heels of CES 2023, China-based TV maker TCL announced Thursday that it has been named the Official TV Partner of the NFL in a multi-year sponsorship of the U.S. professional football league.

The deal also gives TCL the ability to use the NFL’s trademarks and work with the league’s teams and players to market their products to consumers, according to the announcement.

TCL North America, which has been ranked second in U.S. TV brand share for recent quarters, said the partnership “paves the way for TCL to reach the NFL’s massive fanbase with its premium, innovative big screen lineup, which will enhance their experience of watching America’s most popular sport from their living room.”

“TCL’s commitment to make advanced technologies like QLED and giant screens up to 98 inches accessible to all fans will help the NFL continue to elevate fans’ experience and deepen their passion for the sport,” the statment of the deal said.

Dollar terms of the deal were not disclosed.

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TCL North America President Mark Zhang (R) and SVP Chris Hamdorf (L) meet with NFL Commissioner Roger Goodell to celebrate the partnership naming TCL the Official TV Partner of the NFL.

“As TV and sports have long been a winning marriage, becoming the Official TV Partner of the NFL gives TCL a strategic partnership to affirm its formula for success – high quality, unmatched performance, and exceptional value among consumers who expect the best,” said Chris Hamdorf, TCL North America senior VP. “As we just proved at CES, our brand has grown globally and as our product offering expands beyond home theater, we are confident that aligning with the NFL will bolster our brand recognition and are thrilled to have them as a key partner to kick off this next chapter for TCL.”

“The NFL is excited to welcome TCL as our Official TV Partner and look forward to our fans enjoying their technology through a superior television experience. Our broadcasts can only look as good as the TVs they’re displayed on which makes TCL’s products truly meaningful to the NFL experience,” said Nana-Yaw Asamoah, NFL partnership strategy and new business senior VP. “The NFL spends a lot of time evaluating potential partners to ensure their products, performance, and culture match our standard for excellence and TCL is a perfect fit. We look forward to helping them continue to grow their brand recognition and business.”

The announcement marks a major step forward in promoting the brand on one of the biggest stages in North America, and growing around world. It is but one piece in a global brand advertising expansion that also includes sponsorship of the popular “Call of Duty” video game franchise, which was just announced at CES in tandem with the reveal of the company’s 2023 lines step-up Q-Series advanced gaming televisions, highlighted by the new QM8 4K Mini-LED full array LCD TV lineup with up to 2300 local dimming zones for enhanced brightness and black level control, which earned HDGURU.COM’s Best Mini-LED TV Value for CES 2023.

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By Greg Tarr

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