Report: U.S. Pay-TV Services Lost 4.9M Subscribers In 2019
The cord-cutting revolution saw a veritable blood bath for traditional pay-TV services over the course of 2019, as an estimated 4.915 million customers dropped their providers, according to data released this week by the Leichtman Research Group. The year-end U.S. pay-TV market research report from…
LRG: Percentage Of Pay-TV Homes Drops To 75%
The percentage of TV households that still subscribe to some form of pay-TV (cable, satellite, telco, or internet delivered) has declined to 75% nationwide from 87% in 2009, according to a new study published this week by the Leichtman Research Group (LRG). For the pleasure…
Study: Cord Cutting To Climb 19.2% By The End Of 2019
The rate by which traditional U.S. pay-TV subscribers are cutting the cord in favor of more price friendly over-the-air and over-the-top programming distribution alternatives is ratcheting up in a big way. A report released Tuesday by research firm eMarketer forecasts the cord-cutting trend will climb…
AT&T Reports Mounting Pay-TV Subscriber Losses
AT&T’s extravagant $61.7 billion acquisition of direct-to-home satellite TV giant DirecTV three years ago continues to go sideways in light of the corporation’s controversial ongoing retransmission battles and just-released 2019 second-quarter financial statement. AT&T reported it hemorrhaged 946,000 total pay-TV subscribers across its various platforms…
AT&T Gives DirecTV An Interface Lift, Looks To Mend Subscriber Losses
To curb the cord-cutting phenomenon and reverse recent TV subscriber attrition, AT&T is revamping and elevating its positioning of satellite TV service DirecTV and over-the-top live TV streaming service DirecTV Now. At the same time, the telco giant is giving DirecTV a new look…
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