Study: U.S. Consumers Showing Fatigue With OTT Service Options
As the popularity of over-the-top streaming TV has risen during the pandemic, so has the level of fatigue U.S. consumers are starting feel with the fragmentation of having to finding and viewing content across multiple access-restricted content services. That was the conclusion of a new…
JustWatch: Disney+ Continues To Disrupt OTT Streaming Activity
Since its appearance on the Web in Nov. 2019, the Disney+ premium streaming app has proven to be a disruptive force in the emerging over-the-top (OTT) premium video services market, data gathered by JustWatch has found. According to the international online OTT title search and…
Industry Reports Show Big Home Entertainment Upswing
New statistical reports on entertainment spending released by a pair of leading industry associations indicate both global and U.S. home theater enjoyment is on a significant upswing through the first quarter of 2021 — aided, in large part by the global pandemic. The Digital Entertainment…
Study: U.S. Consumers Avg. 6 Different TV Services
The average U.S. consumer now has access to six different TV services, and is increasingly inclined to add more to ensure they can see the latest exclusive programming options. That’s according to Hub Entertainment Research’s annual Best Bundle study, which found consumers average 5.7 different…
Report: U.S. Spending To Favor OTT Services In 2024
The so-called cord-cutting trend that is shifting TV viewership patterns from traditional subscription pay-TV services to over-the-top options, is expected to hit a critical transition point in U.S. consumer spending in 2024. According to a forecast from media research firm Strategy Analytics, 2024 is the…
Netflix Cracks Down On Unauthorized Account Sharing
Netflix is cracking down on account/password sharing through a new tool that will restrict sign-ons from multiple addresses without confirmation from an account holder’s secondary device, typically a smartphone. Users logging into a Netflix app from outside the main household will be asked to verify…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
114M New U.S. SVOD Subscriptions Predicted Through 2025
If you think your favorite OTT subscription video on demand (SVOD) app has been buffering too much lately or frequently down-rezing that quality 4K Ultra HD/HDR video you might be paying extra for — Just wait. A report issued this week by U.K.-based Digital TV…
Stay connected