JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Reports: SVoD Subscriptions To Rise Along With Viewer Defections
Subscription video on demand (SVoD) serivce subscriptions are expected to continue to rise according to a study released by Digital TV Research, but Hub Entertainment warns competition will grow more fierce as month to month subscriber churn ratchets up the pressure. According to Digital TV…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
Brand New CNN+ To End Service April 30th
Barely a blip on the smart TV radar screen, the new much-hyped on-demand CNN Plus streaming news service is history. The cable news network confirmed the decision in its own reporting on Thursday afternoon, adding that the virtually still-born digital news offering will shut down…
Netflix’ Hastings Mulls Offering Lower Priced Tier As Sub Count Drops
Neflix CEO Reed Hastings made some interesting disclosures Tuesday in the company’s Q1 financial reporting, including a loss of 200,000 net subscribers, addressed by some moves to support profitability. With the Q1 subscriber drop-off, the company said its current worldwide subscriber count now stands at…
Roku Adds CNN Plus To News Service’s App Available For Download Soon
Roku is adding the new CNN Plus premium subscription video on demand service to a new expanded CNN app, the news service announced in a blog Monday. Roku TV and Roku media streaming adapter users will soon be able to get the new service by…
Netflix Tests Methods Of Surcharge Implementation For Subscription Sharers
Netflix revealed this week that its is testing in certain Latin American countries a method of dealing with password sharing on the subscription video on demand service, including a new means of handing sharing surcharges. The move comes as the next steps in the streaming…
Disney+ To Add A Lower-Cost Ad-Supported Subscription Tier This Year
Premium streaming channel Disney+ confirmed the long speculation that it would be expanding its consumer offering with an ad-supported subscription tier. The company revealed the plan to add a lower-cost ad-supported tier will begin in the United States later this year, before rolling out to…
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