Hub Study: SVOD Distributors Must Find Ways To Generate Value For Less
Over-the-top streaming entertainment viewers now face “a vast ocean” of options to choose from, giving premium service providers new challenges to remain competitive in the rapidly evolving online distribution space, according to a new study from media analyst Hub Entertainment Research. The Hub study found…
Study: Global OTT Revenue To Reach $235B In 2028
Global over-the-top (OTT) streaming TV revenue from movies and series episodes are forecast to grow by $81 billion to $235 billion in 2028, according to a study announced by Digital TV Research. The report sees the OTT industry revenues rising by $17 billion this year…
Warner Bros Discovery Previews `MAX’ Beefed Up Premium Streaming App
Warner Brothers Discovery announced that “MAX” will be the name of the planned HBO Max and discovery+ combined premium Subscription Video on Demand (SVOD) services that are set to launch May 23rd in the United States. The Max streaming app will incorporate content from HBO…
JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Reports: SVoD Subscriptions To Rise Along With Viewer Defections
Subscription video on demand (SVoD) serivce subscriptions are expected to continue to rise according to a study released by Digital TV Research, but Hub Entertainment warns competition will grow more fierce as month to month subscriber churn ratchets up the pressure. According to Digital TV…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
Brand New CNN+ To End Service April 30th
Barely a blip on the smart TV radar screen, the new much-hyped on-demand CNN Plus streaming news service is history. The cable news network confirmed the decision in its own reporting on Thursday afternoon, adding that the virtually still-born digital news offering will shut down…
Netflix’ Hastings Mulls Offering Lower Priced Tier As Sub Count Drops
Neflix CEO Reed Hastings made some interesting disclosures Tuesday in the company’s Q1 financial reporting, including a loss of 200,000 net subscribers, addressed by some moves to support profitability. With the Q1 subscriber drop-off, the company said its current worldwide subscriber count now stands at…
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