Roku, Best Buy TV Sales Exclusive To Bring More Than Just Hardware Sales Benefits
Along with Roku’s announcement Thursday of its new exclusive relationship with Best Buy to sell its first Roku branded Roku TVs was the revelation that the partnership will include cross data sharing and advertising benefits between the streaming service and the big box retailer. The…
Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
Stay connected