Study: Smart TV Global Penetration To Reach 54% Of Homes By 2026
The estimated global penetration of smart TVs at the end of 2020 stood at 665 million households (or 34% of households around the world), according to a new study from market research firm Strategy Analytics. The study released last week further forecasts the penetration number…
Parks: Smart TV Penetration Changing Business Models
The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…
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