DirecTV Offers Free Year Of HBO Max To Certain New Satellite Subscribers
AT&T continues to leverage the May 27th launch of its HBO Max premium streaming services to entice subscribers to its struggling DirecTV satellite-based subscription TV service. Most recently, the company announced it is offering HBO Max free for one year to new subscribers to the…
Traditional Pay-TV Subscriptions Continued To Decline In Q1
Despite the surge in viewership of online streaming content during the COVID-19 sheltering period, subscribers to traditional pay-TV services like cable, satellite and telco-TV continue to dwindle at an alarming rate. The top 10 U.S. pay-TV service providers hemorrhaged a cumulative 2.33 million subscribers during…
Viewer Losses Continued For DISH Satellite As Sling TV Gained
The cord-cutting trend continued to eat into DISH Network’s satellite-based pay-TV business in 2019, following the company’s recently reported fourth quarter earnings that showed total video subscriber churn over the course of the year. DISH Network reported last week that combined satellite and streaming accounts…
LRG: Percentage Of Pay-TV Homes Drops To 75%
The percentage of TV households that still subscribe to some form of pay-TV (cable, satellite, telco, or internet delivered) has declined to 75% nationwide from 87% in 2009, according to a new study published this week by the Leichtman Research Group (LRG). For the pleasure…
Study: Cord Cutting To Climb 19.2% By The End Of 2019
The rate by which traditional U.S. pay-TV subscribers are cutting the cord in favor of more price friendly over-the-air and over-the-top programming distribution alternatives is ratcheting up in a big way. A report released Tuesday by research firm eMarketer forecasts the cord-cutting trend will climb…
AT&T Reports Mounting Pay-TV Subscriber Losses
AT&T’s extravagant $61.7 billion acquisition of direct-to-home satellite TV giant DirecTV three years ago continues to go sideways in light of the corporation’s controversial ongoing retransmission battles and just-released 2019 second-quarter financial statement. AT&T reported it hemorrhaged 946,000 total pay-TV subscribers across its various platforms…
Report: NFL, DirecTV Miss Sunday Ticket Opt-Out Windows
The long-term status of DirecTV’s exclusive rights to the NFL Sunday Ticket out-of-market football game package remained uncertain Friday, after both the satellite TV provider and the sports league missed opt-out deadlines for their current deal that runs through the 2020-21 season, according to a…
AT&T Gives DirecTV An Interface Lift, Looks To Mend Subscriber Losses
To curb the cord-cutting phenomenon and reverse recent TV subscriber attrition, AT&T is revamping and elevating its positioning of satellite TV service DirecTV and over-the-top live TV streaming service DirecTV Now. At the same time, the telco giant is giving DirecTV a new look…
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