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Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, Uncategorized

Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow

Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…