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Amazon, market research, OTT services, Parks Associates, premium OTT services, Prime Video

Parks Associates: Amazon Prime Video Hit 45% U.S. Penetration Rate In Q3-2021 

The Amazon Prime Video service subscriber penetration rate hit 45% of connected U.S. homes to remain among the top three premium streaming services as of the third quarter of 2021, according to research firm Parks Associates. The Park Associates Video Services Dashboard said 77.3 million…