Pearl TV Initiatives Work On Expanding ATSC 3.0 TV Adoption From Both Ends
The Pearl TV, the coalition behind the advancement of the NextGen TV (ATSC 3.0) hybrid over-the-air/IP TV broadcasting transition, announced this week some of its latest efforts to help get new reception equipment in consumers while incentivizing TV broadcasters to make the necessary investments to…
Survey: NextGen TV Ads Resonating With U.S. Consumers Hungry For More OTA
Advertising for the new over-the-air (OTA) and over-the-top (OTT) ATSC 3.0 NextGen TV hybrid broadcasting system resonated well with consumers over the holidays, according research conducted by Magid. The marketing campaign, which debuted on local television stations in 17 major U.S. markets over the holidays,…
NextGenTV Tests Find Robust Reception Of New OTA Channels
Good news surfaced for those consumers living in difficult TV reception areas who have been hoping to pick up over-the-air (OTA) TV broadcasts using the nation’s new NextGenTV platform ramping up deployments now. According to an update posted by the directors of the Phoneix Model…
Testing Begins For Sending NextGen TV Channels Over Cable Systems
Good news for those who can’t (or won’t) use over-the-air TV antennas and aren’t ready to cut the cord — tests have begun for transmitting NextGen TV (ATSC 3.0) signals over cable TV platforms. Broadcasters supporting the ATSC 3.0 Phoenix, Arizona Model Market project for…
Broadcasters Collaborate To Advance ATSC 3.0
Leading executives with U.S. TV station groups used the NAB Show in New York this week to pledge cooperation and commitment to a collaborative effort aimed at providing national ATSC 3.0 over-the-air broadcasts in the next several years. Stations aligned with Fox, NBCUniversal, Pearl TV,…
ATSC 3.0 TV Broadcast Standard Progresses Toward Approval
The nation’s next broadcast TV platform is steadily progressing toward realization, following the disclosure Tuesday that the physical layer of The Advanced Television Systems Committee (ATSC) 3.0 digital TV broadcast platform has achieved candidate standard. The “A/322 Physical Layer Candidate Standard” was awarded by the…
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