Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Analyst: U.S. Traditional Pay-TV Homes To Fall Below 50% By 2026
Traditional pay-TV penetration in the United States is forecast to drop below 50% of households by 2026, according to a new study by Digital TV Research. For comparison, subscriptions for pay-TV services (cable, direct-to-home satellite, etc.) peaked in 2010 at 91% of U.S. homes and…
LRG: Percentage Of Pay-TV Homes Drops To 75%
The percentage of TV households that still subscribe to some form of pay-TV (cable, satellite, telco, or internet delivered) has declined to 75% nationwide from 87% in 2009, according to a new study published this week by the Leichtman Research Group (LRG). For the pleasure…
Stay connected