Study: 5.9M U.S. Subscribers Dropped Traditional Pay-TV Services In 2022
So called cable-cutting induced subscriber churn continued to wreck havoc on the U.S. subscriber base of traditional pay-TV operators in 2022, according to a recently released study of publicly reporting service providers. Some of the largest regularly reporting U.S. multi-channel-video pay TV providers lost some…
Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022
Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…
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