Parks Study: COVID-19 Good For Smart TV Viewership
More than 6 million U.S. broadband households cut the cord on traditional pay-TV service between the first quarter of 2019 and the first quarter of Q1 2020, a study disclosed by Parks Associates revealed this week. The report said those who gave up their traditional…
Parks: Smart TV Penetration Changing Business Models
The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…
Stay connected