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Live OTT services, market research, OTT services, Parks Associates, premium OTT services, smart TV, Uncategorized...

Parks Associates: Younger Generations Are More Volatile OTT Subscribers

The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…

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Parks: Smart TV Penetration Changing Business Models

The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…