Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Parks Associates: Amazon Prime Video Hit 45% U.S. Penetration Rate In Q3-2021
The Amazon Prime Video service subscriber penetration rate hit 45% of connected U.S. homes to remain among the top three premium streaming services as of the third quarter of 2021, according to research firm Parks Associates. The Park Associates Video Services Dashboard said 77.3 million…
Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022
Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…
Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID
Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…
Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
Pandemic Led 8% Of U.S. Homes To Cancel Video Services
Some 8% of U.S. broadband households cancelled at least one paid video service through May of this year due to the COVID-19 pandemic, and 4% of that cancelled a traditional pay-TV service due primarily to the cancellation of sports programming, research released this week by…
Parks: Top 3 OTT Services Secure In U.S. Subscription Ranks
Although the ranking order of the top 10 over-the-top streaming services has been re-arranged somewhat following the emergence of new services including Disney+, Apple TV+, Peacock and HBO Max, the top three services — Netflix, Amazon Prime and Hulu — don’t appear to be going…
Parks Study: COVID-19 Good For Smart TV Viewership
More than 6 million U.S. broadband households cut the cord on traditional pay-TV service between the first quarter of 2019 and the first quarter of Q1 2020, a study disclosed by Parks Associates revealed this week. The report said those who gave up their traditional…
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