Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID
Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…
Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
Pandemic Led 8% Of U.S. Homes To Cancel Video Services
Some 8% of U.S. broadband households cancelled at least one paid video service through May of this year due to the COVID-19 pandemic, and 4% of that cancelled a traditional pay-TV service due primarily to the cancellation of sports programming, research released this week by…
Parks: Top 3 OTT Services Secure In U.S. Subscription Ranks
Although the ranking order of the top 10 over-the-top streaming services has been re-arranged somewhat following the emergence of new services including Disney+, Apple TV+, Peacock and HBO Max, the top three services — Netflix, Amazon Prime and Hulu — don’t appear to be going…
Parks Study: COVID-19 Good For Smart TV Viewership
More than 6 million U.S. broadband households cut the cord on traditional pay-TV service between the first quarter of 2019 and the first quarter of Q1 2020, a study disclosed by Parks Associates revealed this week. The report said those who gave up their traditional…
Parks: Smart TV Penetration Changing Business Models
The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…
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