Stay connected
Recent Posts
live OTT streaming services, market research, OTT services, Parks Associates, pay-TV, Pay-TV Households, premium OTT services, ...

Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead

Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…

cord cutting, Digital TV Research, OTT services, Parks Associates, premium OTT services, smart TV

Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022

Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…

COVID-19, Digital TV Research, market research, Parks Associates, Smart Speakers, smart TV

Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID

Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…

Live OTT services, market research, OTT services, Parks Associates, premium OTT services, smart TV, Uncategorized...

Parks Associates: Younger Generations Are More Volatile OTT Subscribers

The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…