Parks: Top 3 OTT Services Secure In U.S. Subscription Ranks
Although the ranking order of the top 10 over-the-top streaming services has been re-arranged somewhat following the emergence of new services including Disney+, Apple TV+, Peacock and HBO Max, the top three services — Netflix, Amazon Prime and Hulu — don’t appear to be going…
Parks Study: COVID-19 Good For Smart TV Viewership
More than 6 million U.S. broadband households cut the cord on traditional pay-TV service between the first quarter of 2019 and the first quarter of Q1 2020, a study disclosed by Parks Associates revealed this week. The report said those who gave up their traditional…
Parks: Smart TV Penetration Changing Business Models
The growing popularity of internet-based skinny bundle live TV services, enabled by swelling penetration of smart TV and streaming device ownership in the United States, is gradually taking its toll on traditional subscription-based television viewership. Just last week, AT&T Communications CEO John Donovan declared that…
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