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live OTT streaming services, market research, OTT services, Parks Associates, pay-TV, Pay-TV Households, premium OTT services, ...

Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead

Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…

COVID-19, Digital TV Research, market research, Parks Associates, Smart Speakers, smart TV

Study: Smart TV, Speaker/Display Purchase Intent Spiked During COVID

Smart TVs and smart speaker/displays were among growth leaders in purchase intent for connected entertainment product categories over the course of the COVID-19 pandemic, according to a new study analysis from Parks Research. The market research firm’s Consumer Insights Dashboard gathered from its quarterly surveys…