Fox To Acquire Tubi TV Amidst Surge In Direct Streaming Use
In the throes of the sweeping Coronavirus pandemic, business activity is speeding up in the digital subscription video on demand (SVoD) and advertised video on demand (AVOD) spaces. Earlier this week Disney, following announcements that it was closing its theme parks temporarily to weather the…
Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
Hisense Adds Haystack TV News To Vidaa Smart TVs
China-based TV manufacturer Hisense is expanding its integration deal with over-the-top (OTT) local TV news aggregation service Haystack TV Under the expanded agreement, Hisense is to pre-install and prominently place the Haystack TV app on Hisense TV models carrying its Vidaa smart TV OS platform….
Plex Launches Free, Ad Supported Movie Service
Streaming media service Plex is stepping into the ad-supported streaming movie business today by launching free movies, documentaries and TV programs via its advertising-based video-on-demand offering. The service is subscription free and doesn’t require any special hardware. Content resolution will be offered in up to…
Apple TV+ Goes Live
Apple’s long-awaited Apple TV+ subscription video on demand (SVoD) streaming service launched Friday marking the start of the company’s foray into original content production to complement its growing direct-to-consumer streaming entertainment business. The service fee runs $4.99 a month after a 7-day free trial period…
Study: Viewers Will Wait For A TV Series To Be Streamed
In another sign that America’s traditional TV viewing patterns are changing in the over-the-top (OTT) age, a recent consumer study reported in a blog on the ItsWorthMore web site, said that most viewers today don’t mind waiting for a favorite television show to come to…
Review: New Roku Ultra Makes Streaming Faster
With the seven-model 2019 Roku media player line shipping this month, we were eager to test the new flagship Roku Ultra model (4670x) and after using it for a couple of days now we weren’t disappointed. The latest version of the Roku Ultra retains the…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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