Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets
Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…
Parks: Prime Video Knocks Netflix Out Of 1st Place In Paid OTT Subs For The First Time
Amazon’s Prime Video over-the-top (OTT) subscription streaming service has dethroned long-time subscription video king Netflix in total subscribers for the first time, according to a newly released top 10 U.S. OTT services ranking from researcher Parks Associates. Parks said the ranking in which Prime Video…
JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Netflix Reveals Pricing, Launch Date For New `Basic With Ads’ Tier
Netflix formally announced Thursday its forthcoming Basic with Ads service tier offering subscribers a lower-priced service option with ad-supported streaming. The new Basic with Ads plan will launch in the United States on November 3rd at 9 am PT for $6.99 per month (streaming service’s…
JustWatch: Netflix, Prime Video Were Just 2% Apart In Market Share In Q3
According to U.S. user metrics from online content recommendations service JustWatch, Netflix and Amazon Prime were neck and neck in viewership market share during the third quarter of 2022. The company’s subscription video on demand (SVOD) market shares report for Q3 2022found Netflix and Prime…
JustWatch: Netflix Dropped SVOD Share But Remains King
Since February, Netflix’s share of streaming viewership has decreased by 8%, as Disney+ has enjoyed a 4% increase over the same timeframe, according to data released by online content search website JustWatch. However, according to the viewing data gathered from JustWatch program search and recommendations…
JustWatch Confirms Disney’s No. 1 Streaming Subscriber Status
With the news Thursday that Disney’s premium streaming services have passed long-time leader Netflix in total subscriber count, JustWatch, the online video content recommendations and information service, has issued its analysis of the achievement. JustWatch said that by the end of July, Disney+ along with…
Netflix, Microsoft To Partner On Lower Cost Ad-Supported Service Tier
Netflix is partnering with Microsoft on a new ad-supported subscription plan, the streaming service revealed in a blog posting Wednesday. “In April, we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard…
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