Despite Sharing Crackdown, Netflix Defies Predictions With Q2 Subscriber Gains
Subscription streaming giant Netflix announced it added 5.9 million new subscribers in the second quarter of 2023, beating industry predictions after the service opted to clamp down on subscription sharing. The company said it now has 238 million subscribers globally. For the quarter, Netflix reported…
Study Finds Some Subscribers Think New Netflix Tier Is ‘Ad Heavy’
New data on U.S. video streaming has found that subscribers of Netfix’s new `Basic with Ads’ subscription tier is to varying degrees considered “heavy with ads.” Meanwhile, data gathered by online streaming recommendations service JustWatch, recently revealed that Prime Video remained the leading subscription video…
Netflix To End By-Mail Disc Rentals In September.
Netflix is ending the mail-delivered DVD movie rental business after 25 years. The giant Subscription Video on Demand (SVoD) service posted on Twitter and its DVD rental site Tuesday that “on September 29th, 2023, we will send out the last red envelope.” The company’s decision…
Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets
Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…
Parks: Prime Video Knocks Netflix Out Of 1st Place In Paid OTT Subs For The First Time
Amazon’s Prime Video over-the-top (OTT) subscription streaming service has dethroned long-time subscription video king Netflix in total subscribers for the first time, according to a newly released top 10 U.S. OTT services ranking from researcher Parks Associates. Parks said the ranking in which Prime Video…
JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Netflix Reveals Pricing, Launch Date For New `Basic With Ads’ Tier
Netflix formally announced Thursday its forthcoming Basic with Ads service tier offering subscribers a lower-priced service option with ad-supported streaming. The new Basic with Ads plan will launch in the United States on November 3rd at 9 am PT for $6.99 per month (streaming service’s…
JustWatch: Netflix, Prime Video Were Just 2% Apart In Market Share In Q3
According to U.S. user metrics from online content recommendations service JustWatch, Netflix and Amazon Prime were neck and neck in viewership market share during the third quarter of 2022. The company’s subscription video on demand (SVOD) market shares report for Q3 2022found Netflix and Prime…
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