Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
Game Streaming Takes Bite Out Of Traditional Pay-TV
More than half of U.S. millennials surveyed for a recent Deloitte digital media usage study showed they are leaving traditional pay-TV services and subscribing to a video-gaming service. Deloitte’s 13th annual digital media trends survey was conducted by an independent research firm between December 2018…
Streaming Video Alliance: Video Watching Going Mobile
If you fit into the generational age range known as “Millennials” the chances are that more and more of your time is spent watching video entertainment on mobile devices instead of the living room big screen. That was the overall assessment of a recent…
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