Studies: Traditional Pay-TV And OTT Streaming To See Challenges Ahead
Traditional pay-TV services continue to face a difficult future as advertised video on demand (AVOD) and subscription video on demand (SVOD) competition intensifies and the economic outlook grows darker, recent market research for TV viewing services suggests. According to a study released this week by…
Falling Output and Pricing On LCD TV Panels Could Impact The Peak TV Shopping Season
In another ominous sign for global TV industry supply, both demand and prices for TV-sized LCD panels continue to fall at the same time, recent reports from two display market analysts revealed. Display industry market analysts TrendForce and Omdia each issued potentially troubling LCD TV…
Parks Associates: Amazon Prime Video Hit 45% U.S. Penetration Rate In Q3-2021
The Amazon Prime Video service subscriber penetration rate hit 45% of connected U.S. homes to remain among the top three premium streaming services as of the third quarter of 2021, according to research firm Parks Associates. The Park Associates Video Services Dashboard said 77.3 million…
Omdia: TCL Could Be Poised To Reach No. 2 Global TV Market Share Position In 2022
TCL could be preparing to leap frog LG Electronics this year into second place in world market share of television unit shipments, according to research attributed to Omdia. South Korean electronics business trade news service The Elec, cited Omdia research data Monday indicating TCL is…
Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
Study: Top Traditional Pay TV Subscriber Losses Slowed Slightly In 2021
The largest U.S. pay-TV services cumulatively dropped about 4,690,000 net video subscribers in 2021, compared to a loss of 4,870,000 in the year prior. That was the finding of a new study from the Leichtman Research Group, which also found that these top pay-TV providers,…
Recent SVOD Studies Show Takers Rising Along With Fee Juggling
A pair of recent market research studies indicate that subscription video on demand (SVOD) takers and the number of services they subscribe to will continue to climb in the five years ahead, even as viewers grow weary of stacking disparate service fees. According to research…
Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
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