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Live OTT services, market research, OTT services, Parks Associates, premium OTT services, smart TV, Uncategorized...

Parks Associates: Younger Generations Are More Volatile OTT Subscribers

The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…

COVID-19, CTA, Smart Speakers, smart TV, Strategy Analytics, television manufacturing, TV sales forecasts, ...

Strategy Analytics: Global CE Industry Grew In 2020

Despite the impact of COVID-19 around the world last year, sales of consumer electronics products generated factory dollar revenue of $358.5 billion, up 7% from 2019, according to data released by market research firm Strategy Analytics. According to the firm’s Global Consumer Electronics Market Forecasts…