Recent SVOD Studies Show Takers Rising Along With Fee Juggling
A pair of recent market research studies indicate that subscription video on demand (SVOD) takers and the number of services they subscribe to will continue to climb in the five years ahead, even as viewers grow weary of stacking disparate service fees. According to research…
Parks Associates: Younger Generations Are More Volatile OTT Subscribers
The average subscription to an over-the-top streaming service in U.S. broadband households is roughly 2.5 years and has an extremely impacted by age, according to a study released this week by Parks Associates. The media market research firm found that subscription lengths for younger consumers…
Study: U.S. Consumers Showing Fatigue With OTT Service Options
As the popularity of over-the-top streaming TV has risen during the pandemic, so has the level of fatigue U.S. consumers are starting feel with the fragmentation of having to finding and viewing content across multiple access-restricted content services. That was the conclusion of a new…
Strategy Analytics: Global CE Industry Grew In 2020
Despite the impact of COVID-19 around the world last year, sales of consumer electronics products generated factory dollar revenue of $358.5 billion, up 7% from 2019, according to data released by market research firm Strategy Analytics. According to the firm’s Global Consumer Electronics Market Forecasts…
NPD: Bigger Screens, HDR Driving TV Replacements
U.S. consumers continue to gravitate to larger and larger TV screen sizes with the number of installed sets measuring 60-inches and larger, up 15% from a year ago, according to data recently released by U.S. market research firm NPD. At the same time, the average…
WitsView Sees Mini LED TV Market Expansion Ahead
What will likely be a big story among the many new display technology announcements planned for the upcoming CES 2020 (Jan. 7-10) will be the evolution of big-screen televisions using Mini LED backlighting. A new market update from the WitsView research firm, suggests the nascent…
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