Study: 5.9M U.S. Subscribers Dropped Traditional Pay-TV Services In 2022
So called cable-cutting induced subscriber churn continued to wreck havoc on the U.S. subscriber base of traditional pay-TV operators in 2022, according to a recently released study of publicly reporting service providers. Some of the largest regularly reporting U.S. multi-channel-video pay TV providers lost some…
Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG). The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902…
LRG: Top Pay-TV Cos. Dropped 1.2M Subs In Q2 As Broadband Climbed
The attrition from traditional pay-TV services continued in the second quarter of 2021 even as some of those same services (cable and wireline telco providers) gained broadband subscribers, according to research released by the Leichtman Research Group (LRG) Tuesday. In a sign that the “cord-cutting”…
Report: U.S. Pay-TV Services Lost 4.9M Subscribers In 2019
The cord-cutting revolution saw a veritable blood bath for traditional pay-TV services over the course of 2019, as an estimated 4.915 million customers dropped their providers, according to data released this week by the Leichtman Research Group. The year-end U.S. pay-TV market research report from…
LRG: Percentage Of Pay-TV Homes Drops To 75%
The percentage of TV households that still subscribe to some form of pay-TV (cable, satellite, telco, or internet delivered) has declined to 75% nationwide from 87% in 2009, according to a new study published this week by the Leichtman Research Group (LRG). For the pleasure…
Report: Majority Of 4K TV Owners Enjoy The Quality
Good news for 4K Ultra HDTV lovers: you’ve got support from others who agree with you. A recent study reported in a 2Q-2019 market research bulletin by the Leichtman Research Group (LRG) found that 59% of 4K Ultra HDTV owners strongly agree that picture quality…
Report: 71% Of Live OTT Viewers Are 18-44
Live over-the-top (OTT) streaming TV services are still enjoyed mostly by the young. Young U.S. adults, aged 18-44 now account for 71% of subscribers to one of the live streaming vMVPD pay-TV services such as Sling TV, DirecTV NOW, Hulu with Live TV, YouTube TV,…
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