Hub Study: FAST TV Options Trending Hot As Inflation Digs Into Consumer Wallets
Free and/or lower cost ad-supported TV streaming is trending heavier as inflation continues to pinch consumer wallets, according to a new study from streaming media analytics firm Hub Entertainment. Hub’s Q4 2022 “TV Advertising: Fact vs. Fiction” study pointed to the emergence of new free…
Hub: Default Streaming Service Status Is More Important Than Subscribers Alone
Consumers now use an average of 7.4 sources to satisfy their viewing needs, making the first program source they access when turn on the TV critically important, according to Hub Entertainment Research’s latest 2022 Best Bundle study. With so much stacking of programming options, Hub…
Hub Research: 74% Of U.S. Homes Now Have A Smart TV
Some 62% of U.S. TV homes use their smart TV to stream video, up from 47% two years ago, according to a recent survey of 2,526 U.S. consumers from Hub Entertainment Research. In its report on “The Evolution of the TV Set 2022,” Hub Entertainment…
Reports: SVoD Subscriptions To Rise Along With Viewer Defections
Subscription video on demand (SVoD) serivce subscriptions are expected to continue to rise according to a study released by Digital TV Research, but Hub Entertainment warns competition will grow more fierce as month to month subscriber churn ratchets up the pressure. According to Digital TV…
Hub: Smart TVs Represent ‘Leading Edge’ Of Smart Devices Purchased By U.S. Consumers
Adoption of smart TVs is outpacing all other smart CE product tech, according to a new study released by Hub Entertainment Research. The tech-market analyst said in its fourth annual “Connected Home” study that smart TV ownership continues to climb with 76% of TV households…
Study: Consumers Grow Less Clear Of Streaming Brands’ Offerings As Ranks Grow
Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at…
Hub Study: U.S. Viewers Increasingly Opt For Streaming Services First
TV viewers in the United States are increasingly likely to go straight to a streaming service when they first turn on their television sets, according to the September “Decoding the Default” study from Hub Entertainment Research. From a year a ago, the number of U.S….
Study: U.S. Consumers Avg. 6 Different TV Services
The average U.S. consumer now has access to six different TV services, and is increasingly inclined to add more to ensure they can see the latest exclusive programming options. That’s according to Hub Entertainment Research’s annual Best Bundle study, which found consumers average 5.7 different…
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