Roku Holiday Survey Spurs Major Brand Awareness Ad Campaign
Getting ready to plan for the holidays? Be forewarned that some 32% of consumers plan to purchase big ticket items costing more than $500 this season, and 63% of those are looking at consumer electronics items specifically, according to a recent Harris Poll commissioned by…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
Has Black Friday Shifted To An E-tail Holiday For Tech?
According to early anecdotal accounts, the 2019 Black Friday promotional weekend, which ended with Cyber Monday, generated a good amount of foot traffic at brick-&-mortar electronics and discount chains across the country, but the over-arching trend found much of the frenetic in person shopping activity…
Cyber Monday Offers Up Bevy Of Holiday Deals
It’s Cyber Monday and that means that if you missed Black Friday, there’s a good chance you will still be able find a great savings on Holiday gifts if you act quickly. Among a slew of special online promotional offers from Amazon you will find…
CTA: TVs, Smart Devices Top Holiday Wish Lists
It’s going to be an electronics Holiday Season if forecasts by the Consumer Technology Association (CTA) prove correct. That means a 4K big-screen might be waiting for you near the tree, menorah, or the Kwanzaa or secular humanist dinner table this year. The technology trade…
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