Hisense’s ‘BS’ TV Campaign To Target Value Above Brand Purpose
Despite promotional campaigns by TV makers hyping fashion, design and brand purpose in their product messaging, U.S. consumers continue to rank value (40%), specific features (35%) and quality (32%) as their top considerations when purchasing a television. That was what TV manufacturer Hisense USA said…
Hisense Launches Dual Cell 4K, and 8K ULED TVs For The U.S.
Hisense USA used a humorous virtual press conference Wednesday to introduce its 2021 ULED LED-LCD TV lineup, highlighted by the company’s first 8K TV and 4K XD Dual Cell TV for the U.S. market. Actor/comedian Joel McHale was the guest host of the presentation, which…
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