Hisense Launches NBA-Themed National Brand Image Campaign
Hisense USA this week kicked off a new “Less Talk. More Bang.” spring brand advertising campaign, promoting the company’s value-priced, high-performing products with the support of popular NBA personalities. The campaign features NBA Hall of Fame play-by-play man Mike Breen, who is familiar among U.S….
Hisense Updates PX1 TriChroma Laser Projector For Dolby Vision, Larger Screens
Hisense USA has delivered an update for the PX1 DLP TriChroma Laser ultra short throw projector enabling screen sizes from 90-to-130 inches, up from 100-120 inches before. It also adds support for the Dolby Vision HDR profile. The PX1 triple-laser projector with TriChroma laser light…
Hisense Unveils 14 Mini-LED TVs, Expands Laser TVs, Home Cinema Projectors
Hisense introduced at CES 2023 this week an expanded lineup of 14 Mini-LED backlit quantum dot (QLED)-enhancd television models, highlighted by its new flagship ULED X (UX) series that will offer a 4K UHD 85-inch model with a claimed peak brightness levels measuring up to…
Hisense’s ‘BS’ TV Campaign To Target Value Above Brand Purpose
Despite promotional campaigns by TV makers hyping fashion, design and brand purpose in their product messaging, U.S. consumers continue to rank value (40%), specific features (35%) and quality (32%) as their top considerations when purchasing a television. That was what TV manufacturer Hisense USA said…
Hisense Launches Dual Cell 4K, and 8K ULED TVs For The U.S.
Hisense USA used a humorous virtual press conference Wednesday to introduce its 2021 ULED LED-LCD TV lineup, highlighted by the company’s first 8K TV and 4K XD Dual Cell TV for the U.S. market. Actor/comedian Joel McHale was the guest host of the presentation, which…
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