Survey: Majority Of U.S. Viewers Prefer Streaming To Traditional Pay-TV
More U.S. consumers are now streaming their TV programs and movies than watching them via traditional pay-TV services, like cable and satellite TV, according to a Harris Poll survey conducted on behalf of TransUnion. The survey, conducted from more than 1,800 U.S. TV viewers between…
Roku Holiday Survey Spurs Major Brand Awareness Ad Campaign
Getting ready to plan for the holidays? Be forewarned that some 32% of consumers plan to purchase big ticket items costing more than $500 this season, and 63% of those are looking at consumer electronics items specifically, according to a recent Harris Poll commissioned by…
Consumer Studies Point To A Streamy Holiday Season
With the holidays fast approaching and Amazon Prime Day just ahead, Roku this week released findings from its 2020 Holiday Consumer Shopping study shedding a little light on the zeitgeist of U.S. consumers preparing for the biggest shopping period of the year during this unprecedented…
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