Survey: NextGen TV Ads Resonating With U.S. Consumers Hungry For More OTA
Advertising for the new over-the-air (OTA) and over-the-top (OTT) ATSC 3.0 NextGen TV hybrid broadcasting system resonated well with consumers over the holidays, according research conducted by Magid. The marketing campaign, which debuted on local television stations in 17 major U.S. markets over the holidays,…
Color Volume Dominates 2017 4K Ultra HDTV Comparisons
Color volume measurements showing 3D charts with volume L coordinates on two displays. As 4K Ultra HD televisions supporting high dynamic range (HDR) and a wider color gamut have evolved over the last several years, an additional criteria for measuring a set’s performance – called…
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