Reports: SVoD Subscriptions To Rise Along With Viewer Defections
Subscription video on demand (SVoD) serivce subscriptions are expected to continue to rise according to a study released by Digital TV Research, but Hub Entertainment warns competition will grow more fierce as month to month subscriber churn ratchets up the pressure. According to Digital TV…
Analyst: U.S. Traditional Pay-TV Homes To Fall Below 50% By 2026
Traditional pay-TV penetration in the United States is forecast to drop below 50% of households by 2026, according to a new study by Digital TV Research. For comparison, subscriptions for pay-TV services (cable, direct-to-home satellite, etc.) peaked in 2010 at 91% of U.S. homes and…
Recent SVOD Studies Show Takers Rising Along With Fee Juggling
A pair of recent market research studies indicate that subscription video on demand (SVOD) takers and the number of services they subscribe to will continue to climb in the five years ahead, even as viewers grow weary of stacking disparate service fees. According to research…
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