Vewd OpX Unveiled For OTT, Linear Pay-TV Integration
Technology to simplify finding and streaming of all-types of OTT content along with linear pay-TV services may soon make its way to your favorite pay-TV set-top box or supporting media streamer. Vewd, an over-the-top streaming platform developer formerly known for its Opera-branded browser family, introduced…
Roku, Innovid Reveal Cross-Screen Analytics Effort
Roku is expanding its data analytics technologies to get a deeper understanding of advertising effectiveness across over-the-top (OTT) streaming and linear TV viewing. Having recently unveiled its new streaming media player lineup, updated streaming OS and enhanced interface for The Roku Channel, which consists partially…
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