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cord cutting, Digital TV Research, OTT services, Parks Associates, premium OTT services, smart TV

Study: 55% U.S. Smart TV Penetration Changing Pay-TV Paradigms In 2022

Fifty-five percent of U.S. homes with broadband service now have a smart TV, making integrated sets the default platform for streaming content among viewers, according to new market research from Parks Associates. The firm’s new “OTT Streaming Trends To Watch In 2022” white paper predicts…

Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, SVOD

Hub Study: U.S. Viewers Increasingly Opt For Streaming Services First

TV viewers in the United States are increasingly likely to go straight to a streaming service when they first turn on their television sets, according to the September “Decoding the Default” study from Hub Entertainment Research. From a year a ago, the number of U.S….

consumer survey, cord cutting, live OTT streaming services, Roku, Roku TV, streaming media players, Streaming Services, ...

Roku Survey Finds Streaming Passed A Tipping Point In The U.S.

In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…