CTA Unveils `NEXTGEN TV’ As New Age Of OTA Begins
The Consumer Technology Association (CTA) announced late last week that it has adopted the name “NEXTGEN TV” and accompanying logo program to help identify forthcoming new television sets and devices that will be enabled to receive ATSC 3.0 over-the-air digital broadcasts. The naming program preceeds…
Media Titans Square Off With Streaming Services
The over-the-top streaming space got a lot more interesting this week with further announcements of plans for forthcoming and newly launched streaming services that have their sights set on rival Netflix’s crown for digital market supremacy. Among the recent streaming news makers were Apple which…
Study: Cord Cutting To Climb 19.2% By The End Of 2019
The rate by which traditional U.S. pay-TV subscribers are cutting the cord in favor of more price friendly over-the-air and over-the-top programming distribution alternatives is ratcheting up in a big way. A report released Tuesday by research firm eMarketer forecasts the cord-cutting trend will climb…
Game Streaming Takes Bite Out Of Traditional Pay-TV
More than half of U.S. millennials surveyed for a recent Deloitte digital media usage study showed they are leaving traditional pay-TV services and subscribing to a video-gaming service. Deloitte’s 13th annual digital media trends survey was conducted by an independent research firm between December 2018…
Roku Claims Top Smart TV OS Market Share In Q1 2019
Roku released the results of its first quarter 2019 financials this week, indicating that its Roku TV smart TV OS had taken the top market share position among operating systems in TVs sold in the United States. The Roku TV platform is carried by a…
Report: 71% Of Live OTT Viewers Are 18-44
Live over-the-top (OTT) streaming TV services are still enjoyed mostly by the young. Young U.S. adults, aged 18-44 now account for 71% of subscribers to one of the live streaming vMVPD pay-TV services such as Sling TV, DirecTV NOW, Hulu with Live TV, YouTube TV,…
Sling TV Launches `Tax Day’ Promotional Offer
Any potential cord-cutters contemplating a switch to a live over-the-top streaming pay-TV service, might want to jump on a new promotional offer from Dish’s Sling TV. The streaming live multi-channel video service announced that it is offering discounts through a new promotion, according to the…
Study: Cord Cutting Impacted Satellite TV Services
The impact of over-the-top television services (or IPTV) continues to impact subscriptions to traditional multichannel television services, like cable and direct-to-home (DTH) satellite, according to a global multichannel market study released by Kagan. The market research firm’s recent global multichannel market report showed that IPTV…
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