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Hub Entertainment Research, live OTT streaming services, market research, OTT services, premium OTT services, SVOD

Hub Study: U.S. Viewers Increasingly Opt For Streaming Services First

TV viewers in the United States are increasingly likely to go straight to a streaming service when they first turn on their television sets, according to the September “Decoding the Default” study from Hub Entertainment Research. From a year a ago, the number of U.S….

consumer survey, cord cutting, live OTT streaming services, Roku, Roku TV, streaming media players, Streaming Services, ...

Roku Survey Finds Streaming Passed A Tipping Point In The U.S.

In the past year, the COVID-19 pandemic contributed to the generation of more over-the-top viewing among most Americans which has further encouraged the release of more live streaming and movies online, according to results of video-streaming specialist Roku’s annual survey. The smart TV streaming technology…