Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
Expert: New TVs Require Separate Day And Night Calibration Settings
The changing nature of 4K Ultra HD and high dynamic range (HDR) televisions is such that it has become more important than ever to calibrate pictures for both daytime and nighttime viewing to derive the best quality images for the room environment. That was…
Stay connected