Hub Research: 74% Of U.S. Homes Now Have A Smart TV
Some 62% of U.S. TV homes use their smart TV to stream video, up from 47% two years ago, according to a recent survey of 2,526 U.S. consumers from Hub Entertainment Research. In its report on “The Evolution of the TV Set 2022,” Hub Entertainment…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
CTA Study: Holiday Tech Spending To Grow 0.5% To $142.5 Billion
The Consumer Technology Association (CTA) forecasts consumer spending on tech products and services to reach $142.5 billion during the 2021 holiday shopping season (October-December), up 0.5% from the 2020 period. The prediction was part of the association’s 28th Annual Consumer Technology Holiday Purchase Patterns report,…
Connected TV Ads Perceived To Be More Relevant To U.S. Consumers
Apparently streaming services like those delivered by your smart TV or streaming media player are connecting with consumers not only on an entertainment level but on a commercial one as well. A new survey conducted by research firm Valassis of 1,000 U.S. adult consumers conducted…
IHS: Voice-Control Popularity Growing For TV, Video
The number of people who use voice control features on their smart TVs and set-top media streamers continues to grow around the world, although the usage percentage remains below 25% of all households, according to a new consumer survey released by IHS Markit this week….
Survey Finds Interest Awaiting Disney+ Service
Get ready to start shelling out for another monthly subscription video service. Disney’s forthcoming new subscription streaming service, Disney+, generated strong interest from surveyed potential customers, providing the price is right, according newly released research conducted by The Diffusion Group. TDG’s eighth annual “Video Behavior…
Roku Kicks Off National Streaming Day Promotion
Roku, the maker of some of the most popular add-on media streamers for accessing more than 5,000 streaming channels, is offering free content and a $10 discount on its popular Roku players in celebration of National Streaming Day on May 20th. Kicking off the…
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