Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
Netflix’ Hastings Mulls Offering Lower Priced Tier As Sub Count Drops
Neflix CEO Reed Hastings made some interesting disclosures Tuesday in the company’s Q1 financial reporting, including a loss of 200,000 net subscribers, addressed by some moves to support profitability. With the Q1 subscriber drop-off, the company said its current worldwide subscriber count now stands at…
Disney+ To Add A Lower-Cost Ad-Supported Subscription Tier This Year
Premium streaming channel Disney+ confirmed the long speculation that it would be expanding its consumer offering with an ad-supported subscription tier. The company revealed the plan to add a lower-cost ad-supported tier will begin in the United States later this year, before rolling out to…
Cinedigm Brings 9 Free, AVOD Channels To LG WebOS Smart TVs
Streaming programming distributor Cinedigm announced Wednesday that it has added 9 free, ad-supported networks to LG webOS Smart TVs. “Smart TVs have transformed the way viewers consume content with connected TVs becoming the dominant viewing medium for hundreds of millions of viewers,” announced Jennifer Soltesz,…
The Roku Channel Kicks Off Holiday Hub Of Seasonal Content
Roku announced Wednesday that it is bringing to its ad-supported The Roku Channel special seasonal programming featuring thousands of movies and TV shows, live TV channels, and kids & family entertainment geared to the holidays. U.S. Roku Channel will be transformed into winter hub for…
Roku Channel Adds 17 Free AVOD Linear Channels
Roku today begins adding 16 new linear streaming channels to its lineup of more than 200 free ad-supported offerings available through The Roku Channel. Additionally, starting on August 19th, The Roku Channel will add a new linear channel dedicated to “The Wiggles” as part of…
Roku To Add 23 New Roku Originals Movies, Programs Aug. 13th
Roku announced Monday that it is launching 23 new Roku Originals on The Roku Channel on August 13th. The content will join the library of 30 Roku Originals already available through the ad-supported free streaming channel. Roku content has earned eight Emmy Award nominations including…
Samsung Extends TV Plus Access To Web Browsers
Samsung recently advanced its search for share of the lucrative ad-supported video streaming market to another front by making its “TV Plus” streaming service available to viewers using web browsers from multiple devices. The company also enabled the TV Plus app to be cast from…
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