TiVo Study: U.S. Consumers Value Ad Supported TV As They Tighten Spending
A new study on streaming usage from Xperi’s TiVo Platform Technologies company, reveals an emerging shift on how U.S. consumers both view video entertainment content and spend on subscriptions to do so. The research shows the average number of streaming services used by consumers decreased…
Study: Global OTT Revenue To Reach $235B In 2028
Global over-the-top (OTT) streaming TV revenue from movies and series episodes are forecast to grow by $81 billion to $235 billion in 2028, according to a study announced by Digital TV Research. The report sees the OTT industry revenues rising by $17 billion this year…
JustWatch: AVOD Streaming Interest Picked Up Prior To Launch Of Cheaper Netflix Tier
With the launch Thursday of the Netflix Basic with Ads tier, video programming search and recommendation service JustWatch issued data showing consumer interest in advertised video on demand (AVOD) services and content picked up significantly in the last three months. JustWatch said its data gathered…
Netflix, Microsoft To Partner On Lower Cost Ad-Supported Service Tier
Netflix is partnering with Microsoft on a new ad-supported subscription plan, the streaming service revealed in a blog posting Wednesday. “In April, we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard…
Xperi Study: Personalization Key To Winning Fickle SVoD Viewers
Providing greater levels of personalization in multiple touch points of a user’s over the top (OTT) streaming experience, and getting it right, is the key to building user engagement, preventing viewer churn and adding new subscribers from the increasing competitive field. That was the key…
Netflix’ Hastings Mulls Offering Lower Priced Tier As Sub Count Drops
Neflix CEO Reed Hastings made some interesting disclosures Tuesday in the company’s Q1 financial reporting, including a loss of 200,000 net subscribers, addressed by some moves to support profitability. With the Q1 subscriber drop-off, the company said its current worldwide subscriber count now stands at…
Disney+ To Add A Lower-Cost Ad-Supported Subscription Tier This Year
Premium streaming channel Disney+ confirmed the long speculation that it would be expanding its consumer offering with an ad-supported subscription tier. The company revealed the plan to add a lower-cost ad-supported tier will begin in the United States later this year, before rolling out to…
Cinedigm Brings 9 Free, AVOD Channels To LG WebOS Smart TVs
Streaming programming distributor Cinedigm announced Wednesday that it has added 9 free, ad-supported networks to LG webOS Smart TVs. “Smart TVs have transformed the way viewers consume content with connected TVs becoming the dominant viewing medium for hundreds of millions of viewers,” announced Jennifer Soltesz,…
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