Review: Sony XR65X90K 4K Full Array LCD TV Brings Premium Color, Google TV
The 65-inch 2022 Sony BRAVIA XR65X90K 4K Google TV is a nice affordable option for anyone looking for a set with excellent Sony video processing and responsive Google TV smart streaming and recommendations. Unlike some of the company’s step-up BRAVIA 4K LED LCD TV series…
Pearl TV Initiatives Work On Expanding ATSC 3.0 TV Adoption From Both Ends
The Pearl TV, the coalition behind the advancement of the NextGen TV (ATSC 3.0) hybrid over-the-air/IP TV broadcasting transition, announced this week some of its latest efforts to help get new reception equipment in consumers while incentivizing TV broadcasters to make the necessary investments to…
Boston’s 1st NextGen TV Station Goes Live From WCRN-LD TV
Over-the-air TV broadcast users in the Boston, MA market area just got the region’s first live NextGen TV/ATSC 3.0 broadcast station in Tyche Media’s WCRN-LD TV, channel 31. WCRN, which is a Low Power TV (LPTV) station, is using the new ATSC 3.0 digital TV…
Stay Ready For The Future: Make Sure Your Next TV Has NextGenTV Features
Cord cutters rejoice. In case you haven’t noticed, gradually and methodically, the nation’s over-the-air (OTA) broadcast stations are ramping up support for so-called NextGenTV (or ATSC 3.0) station transmissions across the country. The Federal Communications Commission (FCC) last week issued a public notice that 68…
FCC: 68 Markets Now Have At Least One Station Licenced For ATSC 3.0 NextGen TV
NextGenTV (aka ATSC 3.0) over-the-air broadcast TV stations have been licensed in at least 68 U.S. markets covering more than half of all households, according to a call for public comment issued by the Federal Communications Commission (FCC) last week. Furthermore, the FCC said at…
LG NextGenTVs To Add Firmware Update For Digital Watermarking Gatekeeping
Among the interesting trends to come out of the recent NAB Show this week was the acceleration of digital rights management tools associated interactive content for NextGen TV as well multichannel cable/satellite/telco transmission. Among the announcements in this regard was news that content measurement and…
New FastTrack Program Aims To Accelerate Availability Of NextGen TVs
Trying to solve a chicken-or-egg conundrum, Pearl TV, the coalition of TV broadcasters transitioning to NextGen TV (ATSC 3.0) and global electronics chip maker MediaTek have teamed up to accelerate the implementation of tuners by more brands of smart TVs and associated devices. A new…
Survey: NextGen TV Ads Resonating With U.S. Consumers Hungry For More OTA
Advertising for the new over-the-air (OTA) and over-the-top (OTT) ATSC 3.0 NextGen TV hybrid broadcasting system resonated well with consumers over the holidays, according research conducted by Magid. The marketing campaign, which debuted on local television stations in 17 major U.S. markets over the holidays,…
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