Super Bowl Viewers Want A New HDTV That’s Bigger and Better
A Super Bowl HDTV shopper survey just released by techbargains.com reveals one in four shoppers are considering purchasing a new HDTV before the game on February 5, 2012. A whopping 72% of consumers believe the size of the HDTV impacts on their viewing experience.
Additional survey results:
High resolution is the most important television feature when watching football according to 60% of shoppers.
Size of Current TVs Survey Participants Own
40% own a 40″-49″ TV
22% own 50″-59″ TV
22% own 30″-39″ TV
10% own 21″-29″ TV
5% own 60″-69″ TV
1% own 70″+ TV
63% will spend more on this TV purchase than their last purchase
27% will spend about the same
10% will spend less on this TV purchase than their last purchase
Type of HDTVs Consumers Currently Own
45% own LCD
20% own LED
12% don’t own an HDTV
3% own a 3DTV
Type of HDTVs Shoppers are Purchasing
53% will buy an LED TV
16% will buy a LCD
15% will buy a Plasma
14% will buy a 3D TV
3% are not sure
Current LED Owners
24% may buy a new TV in time for the Super Bowl (7% will buy, 17% are undecided)
64% will purchase online and 36% will purchase in store
66% will buy another LED while 20% will spring for a 3D TV
59% will spend more on their new TV than their last TV
39% will spend $1,000-$1,499, 30% will spend $500-$999
Current LCD Owners
21% may buy a new TV in time for the Super Bowl (5% will buy, 16% are undecided)
69% will purchase online and 31% will purchase in store
57% will switch over to buy an LED TV while 20% will buy another LCD
57% will spend more on a new TV than on their last TV
42% will spend $500-$999, 27% will spend $1,000-$1,499
Current Plasma Owners
23% may buy a new TV in time for the Super Bowl (7% will buy, 16% are undecided)
74% will purchase online and 26% will purchase in store
35% will buy an LED TV, 32% will buy another Plasma and 18% will buy a 3DTV
53% will spend more on a new TV than on their last TV
32% will spend $500-$999, 29% will spend $1,000-$1,499
Consumers want the biggest sharpest image when viewing the Super Bowl. About 7 out of 10 buyers surveyed want to buy online, showing more confidence in the value of online HDTV buying than ever before (take notice Best Buy!). HD Guru believes this is largely due to Amazon’s very pro-customer policies including free freight, 30 day free returns and more.
Here are a number of great pre-game large screen HDTV deals from Amazon direct.
We recommend and affiliate (we may earn a small commission on referred sales) with Amazon because they have among the best HDTV policies in the industry including a 14 day low price guarantee and 30 Day returns with free return freight. They stand behind their sales. Note: prices are correct as of posting and may change at any time, please verify with our links; Most states do not collect sales tax on Amazon orders [with the exceptions of [CO, KS, KY, NY, ND & WA]. You always must pay sales tax when buying at any brick and mortar store. Should you buy an HDTV from on-line or from a retail store? Learn all the pros and cons in our article here.
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