Anyone wondering what would have motivated Amazon to spend more than $8 billion this week in a definitive merger agreement with MGM Studios, need only look at the seven horse premium streaming video service race.

According to consumer measured interest metrics released this week by JustWatch, the streaming video service guide, No. 3 Subscription Video on Demand (SVoD) service Disney+ is hot on the heels of No. 2 ranked Prime Video. Disney+ is one of the few SVoD services to gain market share in 2021.

Source: JustWatch

“In the same time, Prime Video has lost 2%. Amazon’s $8 billion buyout of MGM is one way to combat those losses and maintain second place in the streaming market,” Just Watch said. “Netflix is still the market leader, with an 8% margin over Prime Video. Prime Video has an 8% lead over Disney+ and Hulu, but may be able to distance itself with the addition of MGM content.”

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JustWatch provides an online service where viewers can legally watch movies and TV shows, while being kept up to date with what is new on Netflix, Amazon Prime, iTunes and other top streaming platforms. The site provides a simple filter system that allows seeing only what is important to the individual user, while also providing information on when and where to watch the latest movies playing in movie theaters.

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By Greg Tarr

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