Study: 87% Of U.S. Households Now Have At Least One Streaming Device
Some 87% of U.S. TV households have at least one internet-connected TV device, up from 80% in 2020, according to new study from the Leichtman Research Group (LRG).
The findings from the LRG’s 19th Annual Connected TV 2022 study (based on a survey of 1,902 TV households), said the numbers are up from 69% in 2017 and 38% in 2012.
The report identified a “connected TV device” as a smart TV, stand-alone streaming media player, like Apple TV, Chromecast, Roku, or Amazon Fire TV sticks or boxes, video game systems and connected Blu-ray Disc/Ultra HD Blu-ray Disc players.
Across all households (including those with no connected TV devices) there is a mean of 3.9 devices per TV household – compared to 3.2 in 2020, and 2.4 in 2017, the study shows.
Overall, 46% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 40% in 2020, 25% in 2017, and 4% in 2012, LRG said. Younger individuals are most likely to use connected TV devices. Among all ages 18-34, 62% watch video on a TV via a connected device daily – compared to 54% of ages 35-54 and 24% of ages 55 and over.
Other findings in the report include the following:
- 71% of TV households have at least one connected Smart TV – up from 58% in 2020, 41% in 2017, and 11% in 2012
- 50% of all TV sets in U.S. households are connected Smart TVs – an increase from 39% in 2020, 24% in 2017, and 7% in 2014
- 59% of TV households have at least one stand-alone streaming device – up from 56% in 2020, 40% in 2017, and 4% in 2012
- Across all households, the mean number of stand-alone streaming devices is 1.5 – compared to 1.3 connected Smart TVs
- On a daily basis, 28% of adults watch video on a TV via a stand-alone device, 27% via an Internet-enabled Smart TV app, 12% via a connected game system, and 3% via a connected Blu-ray player
“The data in this study indicate that there are now nearly 500 million connected TV devices in U.S. TV households. This is an increase from about 300 million connected TV devices in 2017,” stated Bruce Leichtman, LRG president and principal analyst. “Along with this increase in the number of devices, the percent of adults in the US using these connected devices to watch video on a TV each day has significantly increased—growing from 25% to 46%—in the past five years.”
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By Greg Tarr
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