Sony’s `Ultra’ 4K Movie Streaming Service To Launch April 4th
Sony Pictures Home Entertainment’s new 4K Ultra HD movie streaming service, dubbed “Ultra,” which was first announced last January at CES 2016, will make its debut April 4, 2016 on new Sony 4K television models in the United States, the company revealed Tuesday.
“Ultra takes advantage of the latest industry innovations – 4K resolution, high dynamic range, a wider color spectrum, digital movie extras, and UltraViolet interoperability – so viewers get the most out of their televisions and their movie collections,” said Jake Winett, SPHE Consumer Services & Advanced Platforms VP.
The Ultra service will be powered by the Sony Pictures Store, offering 4K UHD movies for purchase and playback. Many of the titles will be produced with High Dynamic Range (HDR) metadata and Digital Extras at no additional charge, the company said.
Read more about Sony’s Ultra 4K movie streaming service after the jump:
4K Ultra HD provides four times the resolution of HDTV, and HDR provides a wider range of color and contrast, to present pictures with more realistic details.
Sony said the first available films available from Ultra will include such new releases as: Concussion, The Night Before and The Walk, and library titles including: Crouching Tiger Hidden Dragon and Ghostbusters. Titles in 4K UHD and 4K UHD with HDR will be priced at $30.
In addition, Sony said customers who purchase eligible Sony 4K televisions with Ultra this summer will receive four complimentary movies when they sign up for the service.
The Ultra 4K service is compatible with UltraViolet, so users will be able to link their Ultra profiles to their existing UltraViolet libraries, and stream their Sony Pictures content previously purchased or redeemed through other UltraViolet-compatible retailers, such as SonyPicturesStore.com, Vudu and others.
Additionally, Sony Pictures Store customers that already own HD versions of select titles can upgrade them to 4K on Ultra at a discounted price.
By Greg Tarr
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