In advance of the professional display products show InfoComm in Orlando, Fla. next week, Sony Electronics’ U.S. professional products and custom integration group announced 16 professional Bravia 4K LED-LCD HDR displays across its BZ50L, BZ40L, BZ35L and BZ30L series with screen sizes ranging from 43- to 98-inches.

New models for the company’s commercial accounts are said to include improved image quality, wider viewing angles, reduced glare, high haze, either Sony’s X1 or XR Processing SoCs, and highly durable, long-lasting construction as required for continuous operation in public settings.

The flagship 98-inch FW-98BZ50L (rollout slated for September) model features a VA-type LCD panel and has a listed average brightness of 780 nits/ peak brightness of up to 1,500 nits. For greater installation flexibility, the cabinet offers a roughly 22% reduction in weight and 28% slimmer bezel width than the Sony professional Bravia BZ40J series. To assist with installation and transportability, the display includes horizontal handles in the bottom of the display and vertical handles on the top.

All other series use IPS-based LCD panels with optimized wide angle viewing characteristics.

Among the standouts in the class is the BZ40L series, which features a new high brightness panel optimzed for bright environments, including the unusual combination from a professional display of greater anti-reflection and high haze. Sony said “the BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.”

The BZ40L series incorporates Sony’s X1 processor for 700 nits of peak brightness with a high 47% haze and anti-reflection characteristics. The 85-inch 85BZ40L produces a slightly lower 650 nits at 58% haze, without loss of contrast.

Screen sizes include the following:

• FW-85BZ40L (85 inch)
• FW-75BZ40L (75 inch)
• FW-65BZ40L (65 inch)
• FW-55BZ40L (55 inch)

The enhanced BZ35L series features increased storage, 550 nits of peak brightness and an X1 Processor. Screen sizes include:

• FW-85BZ35L (85 inch)
• FW-75BZ35L (75 inch)
• FW-65BZ35L (65 inch)
• FW-55BZ35L (55 inch)

The Sony BZ30L series offers the largest selection of screen sizes featuring the X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness. Screen sizes include the following:

• FW-98BZ30L (98 inch)
• FW-85BZ30L (85 inch)
• FW-75BZ30L (75 inch)
• FW-65BZ30L (65 inch)
• FW-55BZ30L (55 inch)
• FW-50BZ30L (50 inch)
• FW-43BZ30L (43 inch)

Common features in the various series include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.

The BZ50L, BZ40L and BZ35L series include an increased internal storage of 32GB for more flexibility and ease of use. All models feature a new center alignment rail kit for easy mounting, while the 98 inch options come standard with center aligned VESA patterns.

The new portfolio also incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs. By doing this, Sony said the new pro Bravia lineup increases efficiencies and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy.

The new professional Bravia display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.

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Sony said the new 98-inch models from the BZ30L and BZ40L series, are scheduled to ship in July 2023 while the BZ35L series is expected in October 2023.

The new pro Bravia BZ40L series is sold with a 5-year standard warranty, while the BZ50L, BZ35L and BZ30L series come with 3-year standard warranties.

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By Greg Tarr

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