Sony Electronics began taking pre-orders through authorized Sony dealers this week for its 2021 65-inch Bravia XR A80J 4K OLED TV.

The Sony Bravia XR 65A80J carries a $2,798 unilateral pricing policy (UPP) and is a step-down model series to the much hyped flagship Master Series A90J 4K OLED TVs that feature boosted brightness capabilities.

This series offers more traditional OLED brightness output but at a more affordable price point. Sony uses its proprietary XR Motion Clarity smooth motion technology, which is quite good as motion processing systems go, promising an equivalent to a 4K/120Hz refresh rate.

Also included is a built-in NextGenTV ATSC 3.0/1.0/QAM tuner to receive new over-the-air broadcasts with a connected optional antenna. New signals coming online now of free programming with interactive attributes and even 4K resolution images when and where available.

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One of the highlights in the model as well as in many of Sony’s better performing TVs this year is the new Cognitive Processor XR processor that optimizes multiple on-screen elements simultaneously for a picture designed to excite key points registered by the human visual system. Sony goes a step further with this by including support for its new Bravia Core streaming movie service that leverages this Bravia XR technology in the new Sony television provide optimized content that heightens the brightness, color and contrast attributes of the displays.

The 65A80J also incorporates Sony’s Acoustic Surface Audio+ system designed to present more immersive sound matched to the action on the screen. The system creates sonic tones by resonating the thin-panel glass and presents sounds and dialog that seem to be coming out of the subjects and objects in the picture.

Sony also employs its XR Triluminos Pro package of color processing and handling system bringing a wide gamut of color for more accurate results.

An XR OLED Contrast features widens the contrast range to present what Sony calls “pure black” and lifelike brightness with minimal detail crushing in the darkest and brightest areas of the image.

This year’s smart TV platform has been upgraded with the new Google TV overlaying user interface that rides atop the Android TV OS. User quickly browse through more than 700,000 movies and TV episodes available from hundreds of streaming app services.

Advanced gamers will find the television includes support for the latest HDMI 2.1 specifications support Variable Refresh Rate (VRR), High Frame Rate (HFR) 4K/120 and Auto Low Latency Mode with Bravia Game Mode, for responsive game play from next generation consoles with minimal artifacts like frame tearing. The set also supports the new eARC (in addition to ARC) connection supporting high resolution audio sound tracks, accurate lip-sync and other features.

Supported high dynamic range (HDR) profiles include: HDR10, Dolby Vision and HLG, and advanced audio support includes internal Dolby Atmos support.

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By Greg Tarr

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