Sony Rolls Out Nationwide `α Trade Up’ Camera Promotion
Anyone looking to upgrade a DSLR should be interested in checking out a new promotional offer announced by Sony Electronics Monday.
The company unveiled a new nationwide “α Trade Up” retail event offering up to a $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera.
A variety of α full-frame lenses and α accessories are also eligible.
The trade-in and trade-up summertime bonus deal runs now through September 30, 2017, and is offered in parallel with instant rebates of up to $200 on the same eligible products, Sony said.
Read more on Sony’s “α Trade Up” after the jump:
Sony said it will also offer limited-time 24-month interest-free financing at participating retailers on select Sony imaging products.
Purchasers can combine any or all offers to maximum savings.
According to the terms of the offer, all eligible trade-in products must be in working condition.
A Sony α9 bonus offer of $500 extends to eligible trade-in products listed below along with requirements for eligibility:
The Canon 6D,
Canon 6D II,
Canon 5D Mark II,
Canon 5D Mark III,
Canon 5Ds R,
Canon 5D Mark IV,
Canon 1D Mark IV,
Canon 1DX II,
Sony α7 II,
Sony α7S II,
Sony α7R II,
Sony α99 II
Sony α7 series bonus offers and eligible trade-in products include:
- Sony α7R ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
- Sony α7S ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
- Sony α7 ll Full-Frame Mirrorless Camera: Bonus offer of $100 on any working digital interchangeable-lens
Sony said customers are restricted to one bonus offer per item they trade-in at participating Sony Authorized Dealers.
For more information on this promotion, please visit https://alphauniverse.com/tradeup.
By Greg Tarr
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