Anyone looking to upgrade a DSLR should be interested in checking out a new promotional offer announced by Sony Electronics Monday.

The company unveiled a new nationwide “α Trade Up” retail event offering up to a $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera.

The bonus offer can be applied to the purchase of several full-frame Sony cameras including the powerful flagship α9 as well as the α7R II, α7S II and α7 II models.

A variety of α full-frame lenses and α accessories are also eligible.

The trade-in and trade-up summertime bonus deal runs now through September 30, 2017, and is offered in parallel with instant rebates of up to $200 on the same eligible products, Sony said.

Read more on Sony’s “α Trade Up” after the jump:

Sony said it will also offer limited-time 24-month interest-free financing at participating retailers on select Sony imaging products.

Purchasers can combine any or all offers to maximum savings.

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According to the terms of the offer, all eligible trade-in products must be in working condition.

A Sony α9 bonus offer of $500 extends to eligible trade-in products listed below along with requirements for eligibility:

The Canon 6D,
Canon 6D II,
Canon 5D Mark II,
Canon 5D Mark III,
Canon 5Ds,
Canon 5Ds R,
Canon 5D Mark IV,
Canon 1D Mark IV,
Canon 1DX,
Canon 1DX II,
Nikon D600,
Nikon D610,
Nikon D800,
Nikon D800E,
Nikon D810,
Nikon D810A,
Nikon D750,
Nikon D3,
Nikon D3s,
Nikon D4,
Nikon D4s,
Nikon D5,
Leica M9,
Leica M9P,
Leica Monochrom,
Leica M246,
Leica M240,
Leica M10,
Leica SL,
Leica M262,
Sony α7,
Sony α7R,
Sony α7S,
Sony α7 II,
Sony α7S II,
Sony α7R II,
Sony α900,
Sony α850,
Sony α99,
Sony α99 II

Sony α7 series bonus offers and eligible trade-in products include:

  • Sony α7R ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7S ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7 ll Full-Frame Mirrorless Camera: Bonus offer of $100 on any working digital interchangeable-lens

Sony said customers are restricted to one bonus offer per item they trade-in at participating Sony Authorized Dealers.

For more information on this promotion, please visit https://alphauniverse.com/tradeup.

 

By Greg Tarr

 

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