Sony Releases Prices, Availability On Step-up, Premium 8K, 4K TV Lineup
Sony Electronics formally released pricing and availability details Monday on its 2020 4K and 8K LED-LCD TVs and 4K UHD OLED models first introduced at CES 2020 in January.
Many of Sony’s premium TV series, which will be shipping soon at major retail outlets including Best Buy and Amazon. We’ve included links to the Amazon pages below to get the jump on initial supplies.
This year’s Sony TV product family is powered by the company’s powerful X1 and X1 Ultimate processors, providing advance picture processing and upconversion of lower resolution content to provide clear, colorful images on higher-resolution screens. These chips power a collection of advanced picture processing systems including Sony’s latest iteration of its Triluminos Display package of color and contrast systems to optimize images to appear as close to the artistic intent as possible.
Sony’s three main focuses for this year were to expand some of the picture quality technologies like 8K and X-Wide Angle by adding them to additional models and series. In terms of sound quality, Sony made improvements to its sound-from-screen technologies for both OLED and LED-LCDs to further improve the user experience. In smart TV, some of the changes this year come from an upgrade to the Android TV (Pie) OS in addition to changes Sony engineers have made specifically to the user interface.
All of Sony’s high dynamic range (HDR)-capable models for 2020 will continue to support for the HDR10, Dolby Vision and HLG HDR profiles.
XBR-Z8H 8K LED-LCD TVs
Sony’s Z8H 8K Series offers 7,680 x 4,320 pixel “8K resolution” and top-level picture processing. Vibrant colors, incredible clarity and amazing contrast create a picture unlike anything experienced before on a TV display.
Most content can be upscaled to 8K resolution on the Z8H to fill the pixels on the screen. The degree of picture quality improvement that results is dependent on various factories including the quality of the original source material. The sets use Sony’s Picture Processor X1 Ultimate that analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail, Sony said.
Images filmed in 4K and Full HD are upscaled to appear close to 8K resolution using the company’s 8K X-Reality PRO that taps into an 8K database. Content is then further enhanced by Object-based Super Resolution to reproduce virtually real-world textures.
The Z8H models offer a package of premium features, including enhanced brightness and contrast adjustment using Full Array LED backlighting and 8K X-tended Dynamic Range PRO.
For sound, the line uses Acoustic Multi-Audio with a vibrating Frame Tweeter that delivers a unusually immersive sound experience. Inputs include four HDMI inputs including HDMI 2.1 support for 4K/120fps/eARC/8K60/ . The Z8H models are compatible with works with Alexa, Apple HomeKit and Airplay 2, along with hands-free Google Assistant voice control operation. See full specs here.
- 85″ Class (84.6″ diagonal): $9,999.99 MSRP (Available to order in Summer 2020)
- 75″ Class (74.5″ diagonal): $6,999.99 MSRP (Available to order in Summer 2020)
A8H BRAVIA 4K OLED TVs
Sony’s A8H 4K OLED TVs package the company’s Picture Processor X1 Ultimate to address more than 8 million individual pixels. Along with this Sony’s Pixel Contrast Booster that further enhances picture quality with individually controlled pixels to make mages appear sharp and clear on the OLED screen.
The series includes Sony’s X-Motion Clarity technology for clear fast-moving pictures like sporting events.
The series uses Sony’s Acoustic Surface Audio produces 2.1 channel sound from the entire screen, creating an immersive multi-dimensional audio experience. The A8H fits into any room with a versatile 2-way stand integrated into a low-profile design. The stand can be adjusted to raise the TV to fit a soundbar. Alternatively, a slim-wall mounting design using Sony’s ultra slim wall-mount bracket, model SU-WL8554. Inputs include four HDMI inputs with support for ARC/eARC. The A8H is compatible with Works with Alexa, Apple HomeKit and Airplay 2. See full specs here.
• 65″ Class (64.5″ diagonal): $3,099.99 MSRP (Available For Pre-Order Now)
• 55″ Class (54.6″ diagonal): $2,299.99 MSRP (Available For Pre-Order Now)
XBR X950H 4K LED-LCD TVs
The X950 4K Ultra HD LED-LCD TV series provides high-quality contrast performance with sharp, clean images using Sony’s Picture Processor X1 Ultimate. The sets employ Full Array LED backlight technology, providing a wide range of contrast in 4K HDR images. The system is designed to make bright and dark scenes feel more natural, while a wide gamut of colors are presented in a lifelike manner using the Triluminos Display engine. Motion smoothing is accommodated with Sony’s X-Motion Clarity process and a versatile 2-way stand allows placement flexibility with an elegant design.
Sound is handled with Acoustic Multi-Audio that matches picture and sound with discretely mounted tweeters. The X950H series features a complement of HDR profiles including Dolby Vision, in addition to IMAX Enhanced certification to present IMAX Enhanced content as the creators intended as well as Netflix Calibrated Mode. The TVs feature a slim and flush design and thin aluminum bezel. Inputs include four HDMI inputs with support for ARC/eARC. The X950H models support use with Alexa, Apple HomeKit and Airplay 2, along with hands-free Google Assistant. See full specs here.
- 85″ Class (84.6″ diagonal): $4,448.99 MSRP (Available now)
- 75″ Class (74.5″ diagonal): $3,499.99 MSRP (Available For Pre-Order)
- 65″ Class (64.5″ diagonal): $1,999.99 MSRP (Available For Pre-Order)
- 55″ Class (54.6″ diagonal): $1,399.99 MSRP (Available For Pre-Order)
- 49″ Class (48.5″ diagonal): $998 MSRP (Available now)
XBR X900H 4K LED-LCD TVs
For an even more affordable option, X900H series offer 4K HDR performance using Full Array LED backlighting, the Triluminos Display and X-Tended Dynamic Range technologies. Sound is supported with Acoustic Multi-Audio in the 65-inch and larger models. This is designed to match the movement of subjects in the picture with sound using discretely mounted tweeters. The X900H has compatibility with Alexa, Apple HomeKit and Airplay 2. Inputs include four HDMI inputs with support for up to 4K/120fps/eARC/VRR/ALLM. Full specs are available here.
- 85″ Class (84.6″ diagonal): $3,499.99 MSRP (Available to order in Summer 2020)
- 75″ Class (74.5″ diagonal): $2,499.99 MSRP (Available For Pre-Order Now)
- 65″ Class (64.5″ diagonal): $1,599.99 MSRP (Available For Pre-Order Now)
- 55″ Class (54.6″ diagonal): $1,199.99 MSRP (Available to order in Summer 2020)
X800H 4K Ultra HD HDR LED-LCD TVs:
The X800H series includes six screen size models ranging from 43-85 inches. The X1 4K HDR processor in these models produces strong picture performance with visible texture and detail from native 4K and upconverted video sources, alike. Sony also includes its Triluminos Display package for true-to-life picture and color performance. This series uses edge-lit LED lighting with frame dimming. Motion smoothing is handled with Sony’s Motionflow XR 240 circuitry using native 60 Hz LCD panels. All models incorporate Sony’s adaptation of Android TV with the Google Assistant AI voice control built in. The TVs also have voice control via Works with Alexa smart speakers and will work with Apple AirPlay and Apple HomeKit. Full specs are available here.
- 85″ Class (84.6″ diagonal): $2,298 UPP (Available Now)
- 75″ Class (74.5″ diagonal): $1,398 UPP (Available Now)
- 65″ Class (64.5″ diagonal): $898 UPP (Available Now)
- 55″ Class (54.6″ diagonal): $748 UPP (Available Now)
- 49″ Class (48.5″ diagonal): $648 UPP (Available Now)
- 43″ Class (42.5″ diagonal): $598 UPP (Available Now)
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By Greg Tarr
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