Sony Electronics this week revealed that it’s taking a second look at 3DTV technology, only this time using an approach that doesn’t require special glasses or VR headsets.

Sony said it’s introducing a Spatial Reality Display (SR Display), which was first shown in prototype form at CES 2020 in January, based on new Eye-Sensing Light Field Display (ELFD) technology.

The SR Display is being positioned for commercial applications in various industries, including Visual Effects (VFX) designers, computer graphics, automotive and industrial design, and other fields that can benefit from new on-screen spacial dynamics.

The 15.6-inch SR Display has a suggested retail price of $4,999.99, and will be available to order on Sony’s direct e-commerce site and from other retailers in November.

“We’re excited to bring the world’s best technology to bear, moving the design and creation industry forward, particularly as the shift to digital has become so pronounced,” stated Mike Fasulo, president and chief operating officer of Sony Electronics North America. “This technology drives new versatility, allowing us to advance an entirely new medium and experience for designers and creators everywhere.”

According to a statement from the company Monday, spatial reality delivers a 3D optical experience to the naked eye through the use of a high-speed vision sensor, real-tme rendering algorithm, micro optical lens and workflow integration with Sony’s software development kit (SDK).

Sony said a high-speed vision sensor it uses simultaneously follows with to the millisecond precision the exact eye position in space, on vertical, horizontal and depth axes to render an image virtually instantaneously, based on the location and position of the viewer’s eyes.

Creators can then interact with designs in a realistic virtual, 3D environment, from any angle without glasses.

A real-time rendering algorithm is used to present a stereoscopic image to appear as smooth as real life, even if the viewer moves around.

Sony also employs a micro optical lens positioned precisely over a 15.6-inch LCD display. This lens divides the image into the left and right eye views allowing for unaided stereoscopic viewing.

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Sony said its dedicated SDK is optimized for designers to create content for the SR Display. The SDK is compatible with industry-standard tools Unity and Unreal Engine, so creators can work within an already-familiar production environment, and can be used to develop interactive applications in gaming, VR, construction, and automotive design.

Sony sees the technology as a B2B display tool, ideal for filmmakers, graphic artists, engineers and product designers.

Sony said its SR Display technology will present “a futuristic, yet highly practical visual experience, where detailed colors, textures, contrasts and brightness fuse, to form a new medium for image, character and product design and visualization.”

Sony Electronics said the SR Display monitor was used by its sister-company Sony Pictures Entertainment and Columbia Pictures subsidiary Ghost Corps on the upcoming Ghostbusters film, “Ghostbusters: Afterlife,” scheduled for release in 2021. The collaboration focused on using the SR Display to bring both familiar and new film characters to life, through the groundbreaking visual medium.

“We have been working with the Sony team to bring Ghostbusters characters and assets to life using Sony’s Spatial Reality Display,” noted Eric Reich, brand and franchise executive at Ghost Corps. “Moving forward, we could see potential benefits from pre-visualization to 3D modeling. The display offers a new approach to visualizing concepts and characters, making understanding the finished product that much easier.”

Sony is providing a virtual demo of SR Display technology for content creators at 12pm PT Oct. 22, 2020. Those interested can register here:

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By Greg Tarr

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