Auro Technologies, developers of Auro-3D surround sound technology, said it has cut a distribution partnership with Sony Pictures Home Entertainment to release 10 Blu-ray Disc movie titles formatted with Auro-3D sound.
The distribution deal includes consumer-oriented content in both physical and digital formats, including Blu-ray Discs, 4K Ultra HD Blu-ray Discs and compatible digital services. Titles can be played back with Auro-3D support using compatible receivers from brands including: Denon, Marantz, Steinway Lyngdorf, Storm Audio and others. Sony receivers do not currently offer Auro-3D support.
Auro-3D is an immersive multi-channel surround sound format that includes height-channels, but unlike Dolby Atmos and DTS:X formats, it is channel-directed and not object-oriented in creating an audio 3D effect.
Read more on the Auro-3D content distribution deal after the jump:
Sony will integrate Auro-3D sound format within select SPHE titles slated for distribution across physical and digital home entertainment. The deal will broaden consumer availability of the immersive audio format in the home theater market.
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Each of the slated releases will come with either a 13.1 or 11.1 Auro-3D native mix. The format uses an unique speaker lay-out combined with professional production tools to “effectively create a three-dimensional soundscape designed to produce an immersive listening effect through a natural reproduction of sound,” Auro Technology said in a statement.
Additionally, Auro Technologies said it plans to strengthen its position in the United States by introducing new post-production facilities throughout the country to supplement the company’s capabilities for mixing content in the format.
By Greg Tarr
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