Sony is offering special savings on select 2021 4K Bravia and KD series OLED and LED-LCD TVs in time for the Super Bowl.

With many of these special offers timed to expire by February 13th, it would be wise to jump them before they’re all gone.

To help you get started, we’ve included links below to the models and limited time specials available through Amazon. If they run out you can try elsewhere. The deals will also be available through many authorized Sony dealers and

Check links regularly for the latest pricing and remaining availability information.

Sony models in Sony’s Bravia XR class feature advanced gaming support features, including HDMI 2.1 compatibility, with up to 4K/120fps high refresh rates, generic Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC, supporting higher resolutions and high dynamic range (HDR). The number of inputs with the highest level of support will vary by model series.

In addition, cord-cutters will find that all Bravia XR series TVs include tuners for the new ATSC 3.0 NextGenTV stations that are gradually going live across the country.

Sony has also updated the smart TV platform in 2021, offering the new Google TV OS supporting a more robust and easy to use overlaying user interface that rides on top of the Android TV platform. Google TV has been described as offering movie and TV show recommendations right up front, instead of focusing on a more app-centric approach.

Most importantly, televisions in the Bravia XR class all incorporate Sony’s latest Cognitive Processor XR optimized for full-array LED LCD TV or OLED display technologies. The processing brings an improvement on the X1 Ultimate picture and sound processor from last year. In addition to AI processing enhancement it adds Cognitive Intelligence to better analyze both incoming pictures and sound to help the advanced processing engine present an experience better suited to human perception for a more emotional result. In general, this means better brightness highlights, shadow detail, more impactful contrast highlights and more natural and emotion-inducing color reproduction.

Sony said the system was developed to create something that is “both faithful” to the content creator’s vision, as in previous years, and more beautiful and exciting to the experience of the viewer watching it.

Interestingly, the Bravia XR processor has been developed in association with the Sony Pictures team to power a new 4K/HDR streaming platform, called XR Core. This will present specially enhanced movies and shows in 4K and HDR with Ultra HD Blu-ray quality 80 Mbps bitrates and “lossless quality” using new PureStream technology. The forthcoming new streaming platform also sends to BRAVIA XR sets special content mastered for the IMAX Enhanced System with DTS HD surround sound presented as close as possible to way the content creators want it to be seen in super widescreen IMAX theaters. The service now carries the best of Sony Pictures’ newest releases along with the studio’s “all-time classics,” plus it will include some 100 IMAX Enhanced titles with IMAX remastered pictures and sound.

The following deals are available now:

A80J Bravia XR 4K OLED TV

The Sony A80J 4K OLED TV series feature a 4K/120Hz native refresh rate OLED screen, Cognitive Intelligence Processor XR with XR OLED Contrast, Google TV interface, and Acoustic Surface Audio+ system.

Bravia XR X90J Series 4K LED LCD TVs

The Sony 4K/120 Full Array LED LCD TV series model features Cognitive Intelligence Processor XR with XR Contrast Booster 5 backlight system, Acoustic Multi-Audio and the Google TV user interface. The series’ XR Motion Clarity technology uses cross-analysis data to ensure action stays smooth, bright and clear with no blur. The series offers 4 HDMI inputs, 2 of which are HDMI 2.1 supporting ALLM, VRR, HFR and one with eARC. These models also include a NextGen TV dual tuner (ATSC 3.0/ATSC 1.0). The set offers a minimalist bezel design and Ambient Optimization technology with a light sensor that automatically adjusts picture and sound to viewers’ environments.

KD X85J Series 4K LED LCD TVs

This Sony 4K Direct LED LCD TV series features frame dimming; HDR10, Dolby Vision and HLG HDR support, 4K HDR Processor X1; Google TV/Android TV; 4K X Reality Pro; Triluminos Pro color processing; Dynamic Contrast enhancer  Native 120Hz refresh rate panels with Motionflow XR 960 motion smoothing; 10W + 10W audio; Dolby Atmos support; DTS Signal Surround; Vewd internet browser (not pre-installed); Auto Calibration with Calman; ATSC 1/ATSC 3.0 NextGen TV tuner, 4 HDMI inputs (2 with HDMI 2.1 with 4K/120Hz, ALLM, VRR support, 1 with eARC/ARC support); Apple AirPlay/Homekit support; thin-bezel design.

KD X91J Series 4K LED LCD TVs

The Sony 4K/120Hz Full Array LED LCD TV series includes a 4K HDR Process X1 and the Google TV user interface. The series’ X-Motion Clarity technology keeps motion smooth, bright and clear with no blur. Models offer 4 HDMI inputs.

KD X80J Series 4K LED LCD TVs

This Sony 4K Direct LED LCD TV with frame dimming series, HDR10, Dolby Vision and HLG HDR support, 4K HDR Processor X1, Android TV, 4K X Reality Pro, Triluminos Pro color processing, Dynamic Contrast enhancer, Native 60Hz refresh rate panels with Motionflow XR 240 motion smoothing, 10W + 10W audio, Dolby Atmos support, DTS Signal Surround, Vewd internet browser (not pre-installed), Auto Calibration with Calman, ATSC 1/ATSC 3.0 NextGen TV tuner, 4 HDMI 2.0b with eARC/ARC support, Apple AirPlay/Homekit support, thin-bezel design.

Also perfect for Super Bowl, Sony is offering deals on the following home audio products:

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By Greg Tarr

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